A successful direct mail campaign has the advantage of being targeted, economical, effective and measurable. Staunton Rook has over 20 years’ experience in this field and have worked with some of the largest users of direct mail in the United Kingdom.
We have designed and produced a number of campaigns for Financial Services, Mail Order and many other industries. We can work with you to create a well-planned and targeted direct mail campaign. From designing your mail item to cleansing (and in some cases sourcing) your database and organising the distribution, we will ensure that your campaign runs smoothly, within budget and on time.
Direct mail is an area that we are passionate about, it is where the company started back in the 1990’s working on campaigns for MBNA, Littlewoods, and many other financial services and mail order companies. In these highly competitive arenas response rates were rarely over 1% (compared to an average of 4%) and therefore knowing your audience and their needs was paramount to success.
A detailed customer profiling exercise was carried out and an Avatar produced for each target segment, this allows the marketing consultant and the graphic designer to focus in quickly on the needs and desires of each group. We still do this today for our clients before we start work on any project.