Why wait for your potential customers to come to you – take your product direct to your target market. Face-to-Face marketing can range from a salesperson with a clipboard at the doorway of a Garden Centre to a seminar where you present to a large number of prospective clients from a podium. The trick to success at events and exhibitions relies on the following:
There can be hundreds or even thousands of people at an event, so you will need to consider a variety of ways to make your stand appeal to those visitors. You will first need to consider the location of your stand at the event, and then most importantly your stand design. The way you display your business and demonstrate your products needs to be able to attract potential customers to the stand. Once the client arrives onto your stand ensure there is plenty to keep them interested if you are engaged with another customer. Well designed, engaging graphics on the walls (no text below knee height) and if you use a flat screen TV ensure that the content is a series of bite size elements that can be seen and understood quickly.
We have lots of experience organising exhibitions throughout Europe, from a small 3 metre stand to a 100 metre stand. We can organise everything from stand design to build, booking hotels promoting the event to your prospective clients and managing the stand on your behalf. We can also help you with follow up mailings and press releases before and after the show.