A successful event for our client, Vortex Global
Last week our client Vortex Global were exhibiting in Cologne, Germany at the VICTAM FVG Select 2017 conference/exhibition, organised by VICTAM International BV. The exhibition is a great way for the company to connect with global businesses and prospective clients that work in the dry bulk components industry. They were able to participate in industry conferences, whilst also networking with colleagues and clients who require the wide range of valves that Vortex supply for dry particle processing.
We were responsible for booking, organising, design, logistics, build and breakdown of stands for the company. It is very important to ensure a cohesive plan is in place for events and exhibitions in order to have the best possible representation on the day. This is why planning and organising takes place months in advance to enable each company to have effective communication that will be engaging, from sparking interest to ultimately capturing the lead.
The event produced many successful leads and new opportunities on the horizon. Vortex Global also have other upcoming tradeshows this year which include PPMA in Birmingham, UK and POWTECH in Nuremburg, Germany.
A Brand New Brand Identity for Ellice Francis
We were recently approached by a new client, Ellice Francis, who has a background in the recruitment investment industry, and is now looking to establish their own business. Following an initial meeting we established that one of our tailored marketing packages would be ideal for them as not only does it allow for manageable monthly payments, which is perfect for start-ups who are looking to spread their costs, but it enables the provision of a marketing programme that is bespoke to the client’s needs. The marketing package will include the creation of a brand identity and a cohesive marketing plan that will be the foundation of their strategy going forwards equipping them with a strong marketing presence from the start in order to allow for growth in the future.
Initially, Ellice Francis had a logo in place, however, we suggested that a stronger, more powerful logo was needed in order to truly reflect the culture of the company and enable them to stand out in the marketplace. Once we understood their values, character and culture embarked upon a branding exercise whereby we produced a variety of options and logo styles which were carefully narrowed down to provide a core selection for Ellice Francis to view. They opted for a logo compromising of a device including an interconnecting E and F that emulates stability, structure and a close fitting partnership – values which are at the epicentre of Ellice Francis. The inclusion of the strapline Recruitment Investment also reinforces the core operating activity of the company. We believe this will strongly position them as a competent and respected company in their sector and we are excited to help their business grow and reach its maximum potential.
At Staunton Rook we understand the importance of corporate branding and how it reflects the brand’s personality, helps the businesses grow and contributes to a company’s marketing objectives. Please get in touch if you would like to enquire about our marketing packages or corporate branding on 01244 323250.
Everything you need to know about the latest Instagram updates
Last week Instagram announced new features that include ‘Face Filters’ and videos that have the ability to ‘Rewind’, ‘Boomerang’ and go ‘Hands-Free’. These features are very similar to Snapchat, which has been vastly popular with a steady growth of users, but has now been exceeded by Instagram Stories, with over 200 million daily active users. This is a significant growth as Instagram Stories have only been available since August 2016 and Snapchat has been available since 2011. Although these new features may not lead people to leave Snapchat, it does mean people are less likely to download Snapchat in the first place if they already have Instagram. It has also been found that when Instagram Stories first launched, users now consume over 70% more data than before, but this is partly due to the amount of data Instagram consumes.
Instagram have also introduced personalised hashtag stickers, new drawing tools and image ‘collections’, but what use are these new features for businesses? Well, collections, which is similar to saving images on Pinterest, allows you to create collections for a range of possibilities such as user generated content and to create groups of your own posts. Instagram have also announced updates to the Explore tab which enables more users to see your posts. For example, you can also add a location sticker, this will then be added to ‘Location Stories’ which can be viewed when someone searches for the location or clicks on a user’s sticker, but, if your location is set to private only your followers will be allowed to view your posts. This is also the case for ‘Hashtag Stories’ that allows you to create a hashtag sticker and then search other users doing the same.
With over 95 million photos shared every day, Instagram have now enabled their website to be more like the app experience in order to widen the user base. However, the most exciting new fact for businesses is that there are now 700 million users on Instagram and 1 million advertisers every month. This is why companies should be considering Instagram Adverts as a quality platform to reach your target audience as it makes their way as a serious competitor on the paid social scene.
Check out our latest posts here @staunton_rook.
A Bee-autiful Leaflet Design!
We have recently completed a leaflet design for our long-standing client, Redrow. The idea of the leaflet is to encourage people to be more bumblebee-friendly in and around Redrow’s new unique development, Saxon Brook. The leaflet provides the new residents with information relating to the bumblebee population and encourages them to explore the specially created Bumblebee Trail which runs through the development. During the creative process we worked closely with Redrow’s Marketing Manager in order to define the elements and ensure accurate and meaningful content was included in the leaflet.
Initially, we produced several leaflet design options including a honeycombed shaped leaflet, a maltese cross mailer design and the traditional roll fold leaflet which Redrow decided on as it was cost-effective, user friendly and appropriate for the concept of this particular leaflet. Our team researched, developed and carefully created copy and sourced imagery in order to deliver a quality end product which satisfied the client brief. Our studio got the opportunity to exert their artistic talents in creating the illustrated map showing the route of the Bumblebee Trail through Saxon Brook.
We believe the concept is a great idea and we hope the leaflet design inspires many people to be more aware of our dwindling pollinators and create inviting gardens in which they can survive and thrive.
A Stunning Stand Design for the Chelsea Flower Show
We have recently finished designing a fresh, contemporary display stand design for our client, Mark Stoddart International Designer. As Mark is exhibiting his exquisite bronze sculpture designs at the Chelsea Flower Show, we wanted to create something traditional that would emphasises the bronze sculpture designs in the right setting. We decided to use the concept of an orangery so that it would have a vibrant yet homely feel, so that clients can imagine the unique pieces in their own home. The Chelsea Flower Show begins tomorrow and you can visit Mark at stand 475!
We have lots of experience organising events and exhibitions for our clients and can manage the whole process from sourcing the right event, choosing the right location at the event and creating innovative concepts to use as a display.
Eye-Catching Marketing Collateral for iPEP
We are very proud of our newly designed presentation wallets and leaflets for our client at iPEP. iPEPlanner is a planner, tracker and assessment tool for teachers that allows them an easy to use platform when delivering PE lessons. After designing and developing their website, we wanted to ensure their print material would reflect their website and portray their main benefits. Leaflet design is a great cost effective way for businesses to communicate useful information about their service and includes a clear call to action. The presentation wallets are also a great way to present leaflets and other print material, such as business cards and brochures, when visiting potential customers. We are thrilled that iPEP are happy with their new marketing collateral and we look forward to working with all our clients on projects all shapes and sizes in order to help their business grow.
Success for Rotex
Staunton Rook’s Director, Stewart Thompson, has attended the 8th edition of SOLIDS Dortmund in Dortmund, Germany on 10th and 11th May. Stewart is attending the exhibition with our client, Rotex, in order to demonstrate Rotex’s latest technologies that include their highly efficient and ergonomic designed equipment. The exhibition holds over 500 exhibitors that will showcase the latest innovations, trends and technologies and is co-located with RECYCLING TECHNIK Dortmund. SOLIDS Dortmund is one of the leading trade shows for powder and bulk solids technologies in the country and enables companies to display their equipment so trade visitors can find the latest products and solutions for storing and packaging, alongside solutions for topical issues such as the environment and safety. Staunton Rook designed the banner graphics that are on display, which can be seen in the image. Stewart has reported that it has been a huge success for Rotex and they have received plenty of enquires.
Congratulations to our client, Vortex Global, on winning SHAPA Company of the Year Award!
Staunton Rook are proud to announce that our client, Vortex Global, have won the SHAPA Company of the Year Award. Vortex Global were shortlisted as a finalist earlier this year by Solids Handling and Processing Association (SHAPA). The awards took place on Tuesday 25th April at the Museum of Science and Industry in Manchester. The award recognises companies that have shown high achievement in sales and the industry’s best practices. Vortex, who first started making valves in Salina Kansas back in 1977, first began their European operation in 2006 with few prospects and no previous sales in Europe. In the past six years Vortex have experienced a vast amount of growth in the UK and announced a record growth of 44% last year. Vortex now operates in over 50 countries and is the world’s leading specialists in handling dry bulk solids.
Staunton Rook have assisted Vortex with their marketing activities in Europe for a number of years with offline marketing such as Trade Exhibitions across Europe. We wish Vortex Global a huge congratulations on their well-deserved Company of the Year Award.
Pictured left to right: Julia Schaberg, Mark Schaberg, P.E. (Vortex, Chief Engineer) Travis Young (Vortex, Executive Vice President), Melanie Young, Julie Whitehead, Stewart Thompson (Staunton Rook, Managing Director)
The Importance of SEO
In this ever growing digital age, SEO has become a vital aspect for a company’s online marketing strategy. However, regularly clients that approach us for digital marketing advice don’t know what SEO consists of.
Search Engine Optimisation encompasses a variety of tools that will boost your website so that it appears higher in the search results of Google. Google uses algorithms that crawl webpages to find sites that have the most significant websites for searched terms. Research has found that 95.3% of the top clicks go to the first four results, this is one significant reason to optimise your website in order for it to appear on the first page of Google.
One of the most important factors that can help your SEO is your content. Creating unique, relevant content that engages readers is exactly what Google rewards, and now Google’s algorithm even understands synonyms. However, filling your content full of keywords is not the way to go and if you overuse them you will in fact be penalised. A few other SEO tools that are used to help optimise a website include relevant link building, local SEO and ensuring an excellent user experience.
We have recently launched our client’s website, Camper Rent UK, in 2016. Throughout the web design and content creation process we always take SEO tools into account. Initially, Camper Rent UK were not showing on the first few pages of Google, but only 3 months later the site has proven to be a success with it now being on the first page of Google. It is now at the top of the first page for many popular search terms, even beating their long-standing competitor.
Staunton Rook offer initial SEO audits of your site to understand how it is currently performing, we consider where there is room for improvement and then we can continue to work with you to maintain and improve your SEO position. Get in touch today to find out how we can help with your SEO requirements.
We are excited to announce a new addition to our team as Cassy Grandidge joins us in the position of Digital Marketing Account Executive. With previous marketing agency experience, along with a Masters in Marketing degree, Cassy is perfectly placed to join the Staunton Rook team and add value to our client’s marketing campaigns.
Cassy’s experience entails managing client accounts and online marketing strategies and is looking forward to getting stuck into the new role that will focus on areas of marketing development and creative concepts for client campaigns. She states: ‘I’m thrilled to start at Staunton Rook, as I enjoy working on client strategies, whether it be offline or online marketing. Seeing a project start as a creative concept and then seeing the results is what really motivates me.’
When Cassy isn’t working she enjoys long walks in the countryside with her dog, and planning her next travel experience!
Welcome to the Staunton Rook team!
We are hiring!
Digital Marketing Account Executive
A Chester based Marketing Services agency is looking for an enthusiastic and hardworking marketing executive to join their team. The role will involve responsibility for managing key client accounts, this will include focusing on areas of marketing strategy from marketing strategy planning, creative concepts, development and final execution. The successful candidate will be working within the account management team under the Account Director assisting with carrying out various tasks to help drive individual client campaigns forward.
View Full Job Description
Staunton Rook’s New Look
Staunton Rook have been undergoing some exciting changes and we are now delighted to announce the launch of our new website! The new site has been designed with you in mind, so not only does it look great, but it highlights the range of our marketing services and keeps you updated with our portfolio of work.
Our Studio Manager, Mark Roberts, said:
"I’m very proud of Staunton Rook’s new web design as it is one of the most technically sound sites we have developed, and I look forward to developing many more for future clients"
Mark has over 20 years’ experience in the design industry and his expertise is always a vital part of the process when creating professional web design and implementing offline and online marketing.
Staunton Rook’s Account Director, Rachael Battersby, is also very pleased with the new look:
"I believe a company needs a website that represents them, and our new style better reflects our marketing services and brand, whilst also showing our potential"
Rachael is one of the main driving forces behind marketing strategy and always aims to go above and beyond to exceed customer expectations.
Here at Staunton Rook, we work alongside clients as an extension of the team to ensure our clients have full access to our experienced marketing team, so we are always on hand when needed. Whether it is implementing social media marketing, email marketing,
advertisement, or developing a range of the marketing mix, Staunton Rook offer bespoke packages to suit your needs in the most cost-effective way.
Our three most popular packages include the Business Starter Package, the Business Growth Package, and the Outsourced Marketing Department package which is for those who need full support. We aim to implement a marketing strategy to suit your brand using the most effective services, which could range from digital marketing to direct marketing. Whatever your needs, Staunton Rook are a marketing agency that offer a marketing plan tailored to you.
Please take a look around our new website and let us know what you think on our Facebook, Twitter or LinkedIn!
An Emoji Takeover
Have you jumped onto the emoji hype yet? If you haven’t then you are seriously missing out and we don’t just mean on the latest fad, but emoji’s are taking marketing campaigns by storm. Emoji’s are gaining popularity amongst numerous revolutionary brands to communicate with their audiences by enhancing their brand building.
An incredible 92% of people use emoji’s with over 30% exercising them countlessly throughout the day reported by Emogi Research Team. It’s been said that emoji-based marketing campaigns have amplified by 777% year-over-year and the results say it all.
Appboy’s study reported that using emoji’s on twitter has resulted in 25.4% more engagement, Facebook likes have increased by 57%, with a 33% rise in comments and shares. Virtually 50% of every comment on Instagram contains an emoji - which could be why Oxford Dictionaries chose an emoji (the tears of joy emoji to be exact) as their ‘2015 Word of the Year’.
Kanye West believes emoji’s are the “language of the future” and his theory might be correct with the recent involvement in celebrities such as Kim Kardashian who was one of the first to unveil her Kimoji icons further increasing the popularity. With this in mind, statistics from Appboy show brands have tapped into emoji-marketing to stay current, with 72% of 18 – 25 year olds finding it easier to express emotion via emoji rather than words; emoji’s breaks the callous persona of digital commination.
Brands can use emoji’s successfully by sticking with their key factors which are; audience, tone of voice and identity and it is essential that they understand meaning behind emoji’s otherwise it can gather negative attention and even alienate followers.
The world of emoji’s is constantly evolving with the likes of Sony’s ‘emojimovie’ and Penguin Random House obtaining the rights to ‘the emoji story’ book, we will continue to watch as emoji’s develop into the future of digital communication.
The Power Of Facebook
There is no doubt that Social Media Marketing has now become a very important tool to communicate with your target audience and aid the growth and development of your business but there is one social media giant that is arguably the most important of all – Facebook. With over a 1.7 billion monthly active users spending on an average of 20 minutes per day on the site you can see why Facebook is a powerful platform for any business. Offering fantastic opportunities to generate word of ‘mouse’, build brand awareness and proactively engage and communicate with your target audience. If you don’t currently have a business Facebook page – it’s definitely time you did! We have assisted many clients with the design and creation of their business Facebook page, follower growth and paid advertising plus we can even fully manage your activity and create a social media content plan to ensure you are regularly communicating and engaging with your followers. Recently we were tasked with the page set-up and follower growth of our new client, Camper Rent UK. In just two months we grew Facebook follower numbers from 0 to over 1,400 and achieved over 31,000 engagements via Facebook advertising and promotion. If you need any help setting up, managing or promoting your business on Facebook get in touch with a member of the team today on 01244 323250.
Making The Right Impression
We are proud to have worked with our long-term client, Redrow in the design and creation of their “Working Wardrobe” uniform brochure. The brochure, which will be used to set the Redrow standard for all their Sales Consultants across the UK will not only showcase the new stylish and professional uniform but also reinforce Redrow’s brand values. The clean design and format is image lead and features genuine Redrow staff members modelling the various uniform options. Inspirational quotes are included throughout the brochure from Sales Consultants to Sales Directors complement the imagery and personalise the content. We couldn’t be more pleased within the final product and look forward to working with Redrow again in the near future.