We are hiring!
Digital Marketing Account Executive
A Chester based Marketing Services agency is looking for an enthusiastic and hardworking marketing executive to join their team. The role will involve responsibility for managing key client accounts, this will include focusing on areas of marketing strategy from marketing strategy planning, creative concepts, development and final execution. The successful candidate will be working within the account management team under the Account Director assisting with carrying out various tasks to help drive individual client campaigns forward.
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Staunton Rook’s New Look
We are thrilled to announce the launch of our new website! The website has been redesigned and built with a new visual style that better reflects our marketing services and packages and showcases some of our latest projects. Take a look around and let us know what you think!
An Emoji Takeover
Have you jumped onto the emoji hype yet? If you haven’t then you are seriously missing out and we don’t just mean on the latest fad, but emoji’s are taking marketing campaigns by storm. Emoji’s are gaining popularity amongst numerous revolutionary brands to communicate with their audiences by enhancing their brand building.
An incredible 92% of people use emoji’s with over 30% exercising them countlessly throughout the day reported by Emogi Research Team. It’s been said that emoji-based marketing campaigns have amplified by 777% year-over-year and the results say it all.
Appboy’s study reported that using emoji’s on twitter has resulted in 25.4% more engagement, Facebook likes have increased by 57%, with a 33% rise in comments and shares. Virtually 50% of every comment on Instagram contains an emoji - which could be why Oxford Dictionaries chose an emoji (the tears of joy emoji to be exact) as their ‘2015 Word of the Year’.
Kanye West believes emoji’s are the “language of the future” and his theory might be correct with the recent involvement in celebrities such as Kim Kardashian who was one of the first to unveil her Kimoji icons further increasing the popularity. With this in mind, statistics from Appboy show brands have tapped into emoji-marketing to stay current, with 72% of 18 – 25 year olds finding it easier to express emotion via emoji rather than words; emoji’s breaks the callous persona of digital commination.
Brands can use emoji’s successfully by sticking with their key factors which are; audience, tone of voice and identity and it is essential that they understand meaning behind emoji’s otherwise it can gather negative attention and even alienate followers.
The world of emoji’s is constantly evolving with the likes of Sony’s ‘emojimovie’ and Penguin Random House obtaining the rights to ‘the emoji story’ book, we will continue to watch as emoji’s develop into the future of digital communication.
The Power Of Facebook
There is no doubt that Social Media Marketing has now become a very important tool to communicate with your target audience and aid the growth and development of your business but there is one social media giant that is arguably the most important of all – Facebook. With over a 1.7 billion monthly active users spending on an average of 20 minutes per day on the site you can see why Facebook is a powerful platform for any business. Offering fantastic opportunities to generate word of ‘mouse’, build brand awareness and proactively engage and communicate with your target audience. If you don’t currently have a business Facebook page – it’s definitely time you did! We have assisted many clients with the design and creation of their business Facebook page, follower growth and paid advertising plus we can even fully manage your activity and create a social media content plan to ensure you are regularly communicating and engaging with your followers. Recently we were tasked with the page set-up and follower growth of our new client, Camper Rent UK. In just two months we grew Facebook follower numbers from 0 to over 1,400 and achieved over 31,000 engagements via Facebook advertising and promotion. If you need any help setting up, managing or promoting your business on Facebook get in touch with a member of the team today on 01244 323250.
Making The Right Impression
We are proud to have worked with our long-term client, Redrow in the design and creation of their “Working Wardrobe” uniform brochure. The brochure, which will be used to set the Redrow standard for all their Sales Consultants across the UK will not only showcase the new stylish and professional uniform but also reinforce Redrow’s brand values. The clean design and format is image lead and features genuine Redrow staff members modelling the various uniform options. Inspirational quotes are included throughout the brochure from Sales Consultants to Sales Directors complement the imagery and personalise the content. We couldn’t be more pleased within the final product and look forward to working with Redrow again in the near future.