The Importance of SEO
In this ever growing digital age, SEO has become a vital aspect for a company’s online marketing strategy. However, regularly clients that approach us for digital marketing advice don’t know what SEO consists of.
Search Engine Optimisation encompasses a variety of tools that will boost your website so that it appears higher in the search results of Google. Google uses algorithms that crawl webpages to find sites that have the most significant websites for searched terms. Research has found that 95.3% of the top clicks go to the first four results, this is one significant reason to optimise your website in order for it to appear on the first page of Google.
One of the most important factors that can help your SEO is your content. Creating unique, relevant content that engages readers is exactly what Google rewards, and now Google’s algorithm even understands synonyms. However, filling your content full of keywords is not the way to go and if you overuse them you will in fact be penalised. A few other SEO tools that are used to help optimise a website include relevant link building, local SEO and ensuring an excellent user experience.
We have recently launched our client’s website, Camper Rent UK, in 2016. Throughout the web design and content creation process we always take SEO tools into account. Initially, Camper Rent UK were not showing on the first few pages of Google, but only 3 months later the site has proven to be a success with it now being on the first page of Google. It is now at the top of the first page for many popular search terms, even beating their long-standing competitor.
Staunton Rook offer initial SEO audits of your site to understand how it is currently performing, we consider where there is room for improvement and then we can continue to work with you to maintain and improve your SEO position. Get in touch today to find out how we can help with your SEO requirements.
We are excited to announce a new addition to our team as Cassy Grandidge joins us in the position of Digital Marketing Account Executive. With previous marketing agency experience, along with a Masters in Marketing degree, Cassy is perfectly placed to join the Staunton Rook team and add value to our client’s marketing campaigns.
Cassy’s experience entails managing client accounts and online marketing strategies and is looking forward to getting stuck into the new role that will focus on areas of marketing development and creative concepts for client campaigns. She states: ‘I’m thrilled to start at Staunton Rook, as I enjoy working on client strategies, whether it be offline or online marketing. Seeing a project start as a creative concept and then seeing the results is what really motivates me.’
When Cassy isn’t working she enjoys long walks in the countryside with her dog, and planning her next travel experience!
Welcome to the Staunton Rook team!
We are hiring!
Digital Marketing Account Executive
A Chester based Marketing Services agency is looking for an enthusiastic and hardworking marketing executive to join their team. The role will involve responsibility for managing key client accounts, this will include focusing on areas of marketing strategy from marketing strategy planning, creative concepts, development and final execution. The successful candidate will be working within the account management team under the Account Director assisting with carrying out various tasks to help drive individual client campaigns forward.
View Full Job Description
Staunton Rook’s New Look
Staunton Rook have been undergoing some exciting changes and we are now delighted to announce the launch of our new website! The new site has been designed with you in mind, so not only does it look great, but it highlights the range of our marketing services and keeps you updated with our portfolio of work.
Our Studio Manager, Mark Roberts, said:
"I’m very proud of Staunton Rook’s new web design as it is one of the most technically sound sites we have developed, and I look forward to developing many more for future clients"
Mark has over 20 years’ experience in the design industry and his expertise is always a vital part of the process when creating professional web design and implementing offline and online marketing.
Staunton Rook’s Account Director, Rachael Battersby, is also very pleased with the new look:
"I believe a company needs a website that represents them, and our new style better reflects our marketing services and brand, whilst also showing our potential"
Rachael is one of the main driving forces behind marketing strategy and always aims to go above and beyond to exceed customer expectations.
Here at Staunton Rook, we work alongside clients as an extension of the team to ensure our clients have full access to our experienced marketing team, so we are always on hand when needed. Whether it is implementing social media marketing, email marketing,
advertisement, or developing a range of the marketing mix, Staunton Rook offer bespoke packages to suit your needs in the most cost-effective way.
Our three most popular packages include the Business Starter Package, the Business Growth Package, and the Outsourced Marketing Department package which is for those who need full support. We aim to implement a marketing strategy to suit your brand using the most effective services, which could range from digital marketing to direct marketing. Whatever your needs, Staunton Rook are a marketing agency that offer a marketing plan tailored to you.
Please take a look around our new website and let us know what you think on our Facebook, Twitter or LinkedIn!
An Emoji Takeover
Have you jumped onto the emoji hype yet? If you haven’t then you are seriously missing out and we don’t just mean on the latest fad, but emoji’s are taking marketing campaigns by storm. Emoji’s are gaining popularity amongst numerous revolutionary brands to communicate with their audiences by enhancing their brand building.
An incredible 92% of people use emoji’s with over 30% exercising them countlessly throughout the day reported by Emogi Research Team. It’s been said that emoji-based marketing campaigns have amplified by 777% year-over-year and the results say it all.
Appboy’s study reported that using emoji’s on twitter has resulted in 25.4% more engagement, Facebook likes have increased by 57%, with a 33% rise in comments and shares. Virtually 50% of every comment on Instagram contains an emoji - which could be why Oxford Dictionaries chose an emoji (the tears of joy emoji to be exact) as their ‘2015 Word of the Year’.
Kanye West believes emoji’s are the “language of the future” and his theory might be correct with the recent involvement in celebrities such as Kim Kardashian who was one of the first to unveil her Kimoji icons further increasing the popularity. With this in mind, statistics from Appboy show brands have tapped into emoji-marketing to stay current, with 72% of 18 – 25 year olds finding it easier to express emotion via emoji rather than words; emoji’s breaks the callous persona of digital commination.
Brands can use emoji’s successfully by sticking with their key factors which are; audience, tone of voice and identity and it is essential that they understand meaning behind emoji’s otherwise it can gather negative attention and even alienate followers.
The world of emoji’s is constantly evolving with the likes of Sony’s ‘emojimovie’ and Penguin Random House obtaining the rights to ‘the emoji story’ book, we will continue to watch as emoji’s develop into the future of digital communication.
The Power Of Facebook
There is no doubt that Social Media Marketing has now become a very important tool to communicate with your target audience and aid the growth and development of your business but there is one social media giant that is arguably the most important of all – Facebook. With over a 1.7 billion monthly active users spending on an average of 20 minutes per day on the site you can see why Facebook is a powerful platform for any business. Offering fantastic opportunities to generate word of ‘mouse’, build brand awareness and proactively engage and communicate with your target audience. If you don’t currently have a business Facebook page – it’s definitely time you did! We have assisted many clients with the design and creation of their business Facebook page, follower growth and paid advertising plus we can even fully manage your activity and create a social media content plan to ensure you are regularly communicating and engaging with your followers. Recently we were tasked with the page set-up and follower growth of our new client, Camper Rent UK. In just two months we grew Facebook follower numbers from 0 to over 1,400 and achieved over 31,000 engagements via Facebook advertising and promotion. If you need any help setting up, managing or promoting your business on Facebook get in touch with a member of the team today on 01244 323250.
Making The Right Impression
We are proud to have worked with our long-term client, Redrow in the design and creation of their “Working Wardrobe” uniform brochure. The brochure, which will be used to set the Redrow standard for all their Sales Consultants across the UK will not only showcase the new stylish and professional uniform but also reinforce Redrow’s brand values. The clean design and format is image lead and features genuine Redrow staff members modelling the various uniform options. Inspirational quotes are included throughout the brochure from Sales Consultants to Sales Directors complement the imagery and personalise the content. We couldn’t be more pleased within the final product and look forward to working with Redrow again in the near future.