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Online marketing is sometimes called digital marketing or e- marketing and covers all marketing activity employed via the internet. It can be an extremely cost effective method of reaching your target client when managed correctly.
The starting point is to create a well-designed website that functions correctly and is optimised so that search engines can find it. This means that you need to be on page one when your target group or searching for your particular product or service rather than your company name.
There are a number of ways that we can drive customers to your website and generate leads that you can convert into customers. Search engine optimisation and PPC advertising are still two of the most popular ways to generate traffic to your website as well as social media marketing becoming regularly used by many businesses to help drive brand awareness and customer engagement. All of these tools are grouped under the heading of online marketing, all of which we consider to recommend what is right for your business.
It is important to note that online marketing covers only 50% of the activity that should be considered for most businesses and offline marketing should also be considered to grow your business.