Your business has grown to the point where you are considering employing a marketing manager and perhaps a marketing assistant to help with the present workload and also to develop and implement new initiatives that will grow your business.
The first option is to hire your own people - a total package for a manager and an assistant could cost anywhere from £40,000 to £70,000. They should certainly ease the present workload but will then explain that you then need to spend a further sum of money (from £50,000 p.a. upwards) with a company like ourselves to implement these new initiatives.
The alternative option which is the one we are offering is to pay Staunton Rook a fixed fee every month for these services and have a full marketing department and studio at your fingertips ready to carry out exactly the same work at a fraction of the cost.
We are able to do this because we can offer large discounts in exchange for a commitment to an on going contract. The added benefit is that the longer we work with you the more we understand your product offering and the needs of your target audience, this therefore results in more effective promotions.
We are successfully running programs like this for companies with turnovers from £1 million to £650 million per annum.
If this package is of interest please consider a free consultation with one of our marketing consultants who will establish the most cost effective method to promote your business. If you then decide to move forward you will have a full marketing department at your disposal consisting of a marketing consultant, account manager, graphic designer, web developer and a photographer.
We conducted a customer profiling exercise to determine who Minera Roof Trusses’ target audience are which enabled us to set up targeted marketing campaigns to each of the 4 identified customer groups.
Recognising that their company has grown over years, this evolution needed to be reflected in their branding. As part of a full rebranding exercise for the client we first focused on the company logo creating a modernised logo that repositioned the brand within the industry.
Following the logo redesign we updated their outdated business stationary by designing business cards, letterheads and compliments slips that demonstrated the company’s professionalism and helped to make the business stand out from the competition.
Leaflets are a cost-effective way to communicate to your target audience about your business and can deliver powerful results. We redesigned a company leaflet that repositioned the company within the roof truss industry and increased sales..
In addition to the company introduction leaflet we completely redesigned all of Minera’s company literature from technical sheets and guides to creating a bespoke presentation wallet that will be used to support the sales team.
We designed and built a modern, clean website with improved functionality and user experience that made it as easy as possible for users to learn more about Minera’s products and services which in turn increased visitor figures and reduced the website bounce rate.
Advertising is essential for building brand awareness. We researched the best advertising opportunities for Minera to reach their target marketing and designed an advertisement to promote the brand and generate enquires.
Recognising the importance of social media but being time poor Minera approached us to assist with their social media activity. We created a social media content calendar and scheduled posts to ensure Minera had a regular social media presence.