A corporate brochure design should describe a company's structure and function. Designed to convince decision makers that a specific company is successful and has the skills and resources to provide a reliable service. The brochure demonstrates corporate success so that the company can be perceived as a stable long-term partner. It should also be a statement of confidence that reassures customers and prospects.
At Staunton Rook we can design a corporate brochure that will generate a powerful impression of your company to the reader. We carefully consider every element, the format, the design, the colours, the use of images and words to ensure that your corporate brochure design speaks volumes about the quality and ability of your company to fulfil its service offering.
A corporate brochure design could include the following information:
When creating a corporate brochure, you need to keep the audience in mind, consider who will be reading it and when, as this will have a huge impact on the brochure’s design and format. You may consider that you want to use the brochure for a general audience or create it with a specific audience in mind. For example, a B2B company and a B2C company will want to format their brochure differently. Brochures are also a great ‘takeaway’ for people to be reminded of your company later. .
Brochures are a great way to communicate useful information to your audience in a concise and interesting manner. What you say and the way you say it reflects your company’s image and reputation, so this should be in line with the company’s tone of voice. Be careful to ensure a balance between imagery, text and infographics. A text heavy brochure will switch off even the most interested prospective client.
Alongside the creative content you need a creative design! A high quality brochure design is crucial to having an impact and engaging with the reader. The brochure design should adhere to your brand guidelines and compliment your company’s website design and other marketing collateral so that your brand is consistent across all marketing tools. Our in-house design studio allows us the flexibility and creativity to really capitalise on these elements whilst ensuring efficient streamlined turnaround times for your project.
Once the brochure is designed and completed, it is time for quality control. Thorough final checks of the content and design are always advisable to ensure there are no small errors that may been missed. At Staunton Rook, we have a stringent quality control process in place to ensure all jobs are carefully checked throughout the production process to achieve excellent levels of accuracy.
Paper stock selection and print finishing will have a huge impact on how the final corporate brochure will look and feel. From uncoated, to gloss; matt lamination to spot UV, there is plenty of choice to suit your brand image. For example, the use of spot UV printing allowing a particular shape or word on a page to be accentuated in gloss can really give your brochure extra impact! We have extensive experience of all printing processes and work closely with our carefully vetted, approved print suppliers to ensure a high quality end product at an affordable cost.
Brochures can be distributed and displayed in a variety of ways. Will they be posted to people as part of a direct mail campaign? Displayed in a reception area? Are you handing them out yourself as part of a canvassing campaign or asking your contacts to pass them onto spread your message? It is vital to consider how and where they will be distributed to so that they won’t be ignored. Staunton Rook can help you with all aspects of your marketing communications strategy, your brochure is just one element. Contact us today for our advice and support.