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Free Google Ads Audit
Find Out How Much Better Your Google Ads Could Perform
Before you commit to anything, our Chester-based Google Ads agency reviews your account and shows you where budget is being wasted, what we’d change and the improvement we think is realistic.
20+Years in business, running Google Ads since the AdWords days
4.9 from 38 Google reviewsGet Your Free Audit
It takes less than a minute. We’ll be in touch within one working day to arrange it.
- Free, with no obligation
- Read-only access, we change nothing
- We plan it with you, then run it
- Live within two weeks if you go ahead
- 3 months, then rolling monthly
- A live dashboard and automatic follow-ups
Trusted by businesses including
Example Client Success
What We Achieved For Rural & Country Energy
A real client, not a hypothetical. Rural & Country Energy, a heat pump installer, had worked with a string of Google Ads agencies, one after another, for years. Here is what happened to their results.
More heat pump enquiries from the areas they cover, from local Google Ads, Facebook and Instagram campaigns and a new quick-quote form. March and April compared with August and September 2026.
Lower cost for each enquiry from their area, March compared with September, as targeting, web pages and bidding improved.
More enquiries from Google Ads, at a 33% lower cost for each one.
Of enquiries from their area went on to book an appointment with the sales team, up from 20% before, when each enquiry also cost more.
Example Client Success: How It Worked
The Steps Behind The Results
In their own words, working with us has been night and day, and we’ve scaled with them since, adding Cumbria and Lancashire in July 2026. Here is every step from someone searching to a booked appointment, planned and tracked as one system and checked against their own sales records every month. Tap a step to see it.
Specialist Installation in Cheshire by Experienced In-house Engineers - Learn More Trusted Trader | MCS Certified Installer | FCA Approved Finance Introducer. Rural Property…
- EnquirySourceAreaStatus
- Quote formGoogle AdsCheshireBooked
- Grant enquiryMetaShropshireBooked
- Phone callGoogle AdsNorth WalesContacted
Almost four in five enquiries from their area now book an appointment with the sales team, and each enquiry costs less than before.
Results from Rural & Country Energy’s campaigns, March to September 2026.
“What a difference they have made … Great people and a great company.”
How We Work
We Don’t Just Run Your Ads. We Plan The Strategy With You.
Good results come from knowing your business, not only from managing your ads. So our Google Ads management starts by learning how your business works, plans the campaigns with you, and keeps planning with you every month.
- Step 1
Plan It Together
A short call to understand your business and goals: who your best customers are, which areas matter and what a good enquiry is worth to you. Then we agree the plan with you.
- Step 2
We Build And Run It
Your ads, web pages, enquiry tracking and automatic follow-up, all set up by us and live within two weeks. One named specialist looks after your account.
- Step 3
Review It Together
Every month we go through your live dashboard with you in plain English, then decide together where the budget should go next: new areas, new ads, more of what’s working.
Example: it’s how we scaled with Rural & Country Energy, adding Cumbria and Lancashire in July 2026.
What We Set Up
Everything That Turns Clicks Into Customers
Clicks are only the start. We set up the tracking, automations and live dashboard that turn your pay per click (PPC) spend into booked customers, so no enquiry slips through the net.
Seen At The Top Of Google
Your ad appears when people search for what you do, in the areas you cover, with a message that gives them a reason to click.
- Keywords chosen for buying intent, not just traffic
- Ads written for each service and area
- Wasted searches blocked from day one
Pages Built To Bring In Enquiries
Clicks land on a page that matches the search, with a short form or quick quote form that’s easy to fill in on a phone.
- A web page for each service or area
- Quick quote forms built for phones
- Every form and call tracked to the ad it came from
Instant, Automatic Follow-Up
We set up and connect automated emails and WhatsApp messages, so every enquiry gets a reply in seconds and timely follow-ups until they book, and customers hear from you after they buy.
- An instant reply to every enquiry, day or night
- Follow-ups and reminders until they book
- Messages after a purchase to bring customers back
Your Live Dashboard
See enquiries, calls, cost per enquiry and bookings whenever you like, from the first click to the sale, then go through it with us every month.
- Every enquiry, its source and where it is now
- Spend and cost per enquiry by campaign
- Updated as it happens, on any device
- What We Set Up For You
- Enquiry tracking for every form and call
- A live Google Ads dashboard
- Automated email replies and follow-ups
- Automated WhatsApp messages, with consent
- Messages after a purchase
- Enquiries passed to your inbox or sales system
Working Together For Years
What Our Clients Say
These clients have worked with us for years, as a long-term partner rather than a supplier. It’s the same way we’d work with you on your Google Ads.
I’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
We’ve worked with Staunton Rook for over 10 years now, they have put in the time and effort to learn our technology and our applications so very little needs explaining. They just get on with it, spot things before we do and consistently deliver to a high standard. It’s exactly what we want from a long-term marketing partner.
We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
Your Free Audit
What We Look At
We go through your account the way we would if we were running it, then give you a plain-English summary with the fixes ranked by impact. If your account is already in good shape, we’ll tell you.
Wasted Spend
The searches you’re paying for that will never turn into customers, and how to block them.
Enquiry Tracking
Whether every call and enquiry is being counted, and passed back to Google so it can find you more of them.
Settings And Bids
How your ads are matched to searches, where they show and how you bid, in ways that quietly cost money or hold good campaigns back.
Your Ads
Your headlines, descriptions and extra details like phone numbers and links, and how they stand up next to the ads your customers also see.
Your Web Pages
Where your clicks land, how quickly the page loads on a phone and what stops people from getting in touch.
Your Competitors
Who is bidding against you, what they’re offering and where there’s room for you to win.
Not Running Google Ads Yet?
We’ll build you a launch plan instead: the searches worth targeting in your area, what clicks are likely to cost and the enquiries a realistic budget could bring.
Where Your Budget Goes
How Much Could You Be Wasting?
Businesses that come to us after running their own Google Ads have typically been spending 30–40% of their budget on irrelevant clicks. Move the slider to see what that could mean for you.
Your monthly Google Ads spend
£1,500 a monthCould be going on irrelevant clicks
£450 to £600every month
An estimate, based on the 30–40% we typically find in the self-managed accounts we take over. Your free audit shows the real figure for your account.
Find My Real FigureHow It Works
Three Simple Steps
Request Your Audit
Fill in the short form. It takes less than a minute.
We Review Your Account
With read-only access we look at your real data. We can’t change anything, and you can remove our access at any time.
We Talk You Through It
On a short call we show you what we found, what we’d change and the improvement we think is realistic. No obligation and no hard sell.
If You Go Ahead
Your First 90 Days
- Weeks 1 to 2
Live And Running
Tracking, your live dashboard and automated follow-ups set up, wasted spend stopped and campaigns rebuilt or launched, all within two weeks.
- Month 1
Learning
Google’s bidding learns from real enquiries while we refine searches, ads and bids. Most campaigns are already performing better by the end of the month.
- Months 2 to 3
Improve And Scale
With real data behind every decision, we test new ads and web pages and move budget towards what brings in enquiries.
- Month 4 onwards
Rolling Monthly
You stay because it’s working, not because of a contract.
Why Three Months?
Google’s automated bidding needs real enquiry data to learn, and ad tests need enough clicks to give a clear answer. Three months gives your campaigns the time to learn and improve properly, without tying you into a long contract.
In Plain English
Simple, Fair Terms
3 Months, Then Rolling
An initial three-month engagement, then month to month. No long contract.
Your Account Stays Yours
Your Google Ads account, data and history belong to you, whatever happens.
One Point Of Contact
A named specialist who knows your account and answers your questions.
A Live Dashboard
Leads, calls, costs and bookings whenever you want them, plus a plain-English review every month.
FAQs
Questions, Answered
Is the audit really free?
Yes. There’s no cost and no obligation. If we don’t think we can make a meaningful difference to your results, we’ll tell you.
Do you need access to my Google Ads account?
Read-only access lets us see your real data, but it doesn’t let us change anything, and you can remove it at any time. If you’d rather not share access, we can still review your ads, web pages and competitors from the outside.
I’m not running Google Ads yet. Can you still help?
Yes. Instead of an audit we’ll give you a launch plan: the searches worth targeting, what clicks are likely to cost in your area and the enquiries a realistic budget could bring.
How quickly will I see results?
Your campaigns will be live and running within two weeks. The first month is a learning period for Google’s bidding, and most campaigns are already performing better by the end of it. Months two and three are about improving and scaling what works.
Will you just run my ads, or help with the strategy?
Both. We start with a short call to understand your business and goals, plan the campaigns with you, then go through the results with you every month and decide together what to do next.
What will I see on the live dashboard?
Your enquiries, calls, spend, cost per enquiry and bookings, by campaign and source, updated as they happen. You can check it at any time on any device, and we go through it with you every month.
Can you follow up enquiries automatically?
Yes. We set up and connect automated emails and WhatsApp messages, so every enquiry gets an instant reply and timely follow-ups, and customers hear from you after they buy. WhatsApp messages only go to people who have agreed to receive them.
Why a three-month engagement?
Google’s automated bidding needs real enquiry data to learn, and ad tests need enough clicks to give a reliable answer. Three months gives your campaigns the time to do that properly. After that it’s rolling monthly.
What happens after three months?
You move to a rolling monthly arrangement. You stay because it’s working, not because of a contract.
Who will manage my account?
Our Google Ads certified team in Chester, with one named point of contact who knows your business. We work with businesses across the North West and the rest of the UK.
What will you need from me?
A short call to understand your business and goals, read-only access to your account, and a look at the pages your ads send people to.
See What Your Google Ads Could Be Doing
Free, with no obligation. You’ll know exactly what we’d change before you decide anything.