When a Plus becomes a Minus
This week it was announced that Google will be shutting down its Google+ platform in the upcoming months. Some analysts within the industry were unsurprised and stated that closure of the failing platform had been on the cards for a while whilst others viewed it as a crushing blow.
Google launched the platform back in 2011, its answer to rival Facebook, however despite pouring huge resources into it and forcing people to use it as a way to sign into other services such as YouTube, it didn’t take off in the way that had been hoped and user uptake was low. Google soon changed tact and it began its demise. The final nail in the coffin came with the discovery (and subsequent non-disclosure) of a security breach in March which left private profile data of up to 500,000 users vulnerable and as a result Google took the decision to announce the decommission of Google+ as with 90% of users sessions lasting less than 5 seconds it deemed the platform not worth the work required to secure and maintain the platform.
What does this mean for you? Anyone relying purely on Google+ will need to look to alternative platforms in the future such as Facebook, Instagram, Twitter and LinkedIn depending upon suitability, nature of use and preference. We will be monitoring the shut down and advising clients to remove the Google+ social icon from their marketing communications, demonstrating they are aware of developments and negating the possibility of dead links on their websites in the future.If you need assistance with your social media marketing, website or any other digital or offline marketing, please contact us.
Over the past several months, the Staunton Rook team have been working relentlessly on an important project with one of our long-standing and valuable clients, Redrow Homes. If you were wondering why we haven’t updated our news page lately, we do apologise – we’ve been VERY busy bees! We were approached by our client earlier this summer to project manage and produce the printed version of Redrow’s 2018 Annual Report – a task our team already have vast knowledge in doing having been involved with their Annual Report in the past.
A Bubbling Business Start Up
We were recently contacted by a client looking for assistance with their new start up business – A Bubble Tea and Noodle Bar in Finsbury Park, London. A true testament to the strength that optimising your website can bring to your business – the client found us via a Google organic search and upon contacting us and discussing her requirements was confident we could deliver. We provided her with an initial start-up marketing package comprising of brand development, the creation of a leaflet and menu, a website and assistance with setting up her Facebook business page all ready for her launch which took place this weekend. A fantastic project to work on, we are extremely pleased with the results and look forward to assisting Dezato in growing their customer base.
Stand Out With Fantastic Branding
We don’t just offer full marketing packages we can also assist you with ad-hoc requirements such as branded material to promote your business! We recently had great fun creating some stand out promotional clothing for our Chester based client Mama K’s, incorporating the iconic Mama K’s logo that we previously created for them into baseball shirts, jackets, caps, beanies and aprons.
Look out for the Mama K’s crew when they are out and about delivering – they will be easy to spot.
Time For A Spring Clean Of Your Website?
Is your website not performing but you are unsure why? Or perhaps you would like to ensure it is meeting all the requirements of the latest technological advancements. Whatever your motivation, a website audit is a great place to start! An audit is an in-depth analysis of your entire website’s performance. Just like you would spring clean your home, why not spring clean your website! At Staunton Rook, we’re offering a fantastic FREE, NO OBLIGATION, website audit this spring! Curious? Well, read on...
It is important to ensure your website undertakes a comprehensive website audit on an annual basis. Search engines have now included a large number of additional factors to compute your website’s ranking position. These new factors influencing the future of web design include:
- Voice search
- Mobile – first indexing
Staunton Rook are able to compile a full website audit that will include a helpful, invaluable web report that an automated generator just cannot do. Contact us to book your audit. Available from 19/03/18 to 31/05/18.
Graphic Design – The Good The Bad and The Ugly
Growing up, I was always drawing anything and everything. Then one day in school, I got told my art coursework was pretty good and would I like to come to a club on a Tuesday evening after school to do extra drawing. When it came down to picking my school options, art was number one on the list. I then went on to do A Level Art and this is where I got more interested in the graphic design side.
What is Google’s mobile-first indexing and how will it affect SEO?
The mobile-first index is Google's latest step in its continual journey towards making the web increasingly mobile friendly and allowing marketers to easily monitor behaviour trends. Almost one year ago Google announced that they would be experimenting with the new mobile-first indexing. Since then there have been various updates from Google in relation to the development of web search.
How Trade Shows and Exhibitions Are Embracing Virtual Reality
Virtual reality was very much a vision of the future less than 100 years ago. However, virtual reality has now been intensely developed and having an immersive experience is becoming very popular. Virtual reality is widely accessible and marketers are finding it an increasingly valuable tool when pitching their businesses, products or services at business exhibitions.
A Fresh Approach for Parry & Evans
Over the past few months we have been working with a new client, Parry & Evans, who required a marketing company that would help invigorate their brand and grow their recycling business. Following meetings with several marketing providers, Parry & Evans selected Staunton Rook as their company of choice to help drive their brand image and business forwards.
Is Your Business GDPR Ready?
The European General Data Protection Regulation (GDPR) is one of the latest buzz topics but what exactly does it mean and how will it affect your business? Whether you are a large corporate or an SME there is no escaping the fact that GDPR is coming and it is going to have an affect on everyone.
One of the biggest changes in internet search over the past few years has to be the emergence and rise of voice search. With devices and tools such as Siri, OK Google and Amazon Alexa becoming widely available, more and more people are utilising the power of their voice to perform day-to-day tasks such as doing internet searches, sending text messages, making a call or even doing their weekly grocery shop. At this point in time, the smartphone has to be the most popular way this type of activity is being performed, with over 2.1 billion people owning the devices and the use of voice search doubling year on year with it anticipated to power more than 50% of searches by 2020.
Interested in finding out a bit more about what makes our MD tick? We challenged Stewart to complete our top 15 insight quiz. Keep checking our news page as we quiz other members of our team during the year!!
Ensure 2018 is the best year yet for your business!
What better way to start off the new year than overhauling your marketing strategy? To give you a little inspiration we have listed our top marketing tips to help you to drive enquiries and make 2018 a more profitable year. Require some further guidance and assistance? We are perfectly placed to assist you in growing your business – why not contact us for a free 1 hour consultation where we can help you put in place and execute a marketing strategy tailored perfectly for your business.