Instagram Begins Testing New Anti-Bullying Features
9 July 2019
Over the years, Instagram has evolved into one of the most popular social media networks worldwide with a staggering 1 billion people using the app every month. So, it’s no surprise that with such success and user growth, we’ve also seen some negativity arise in the form of online bullying.
In recent news, Instagram is upping its efforts to confront online bullying by introducing new anti-bullying features. Using artificial intelligence to identify offensive or inappropriate text, Instagram will automatically confront users by asking them “Are you sure you want to post this?” giving the user the opportunity to reflect and undo their comment before they receive a harmful comment notification. Instagram will also begin testing a feature called ‘Restrict’ which will allow victims to secretly block their tormentors without alerting users that they’ve been muted. This functionality will stop restricted people seeing when their victim is active or if they’ve read their direct messages.
Plans for the new anti-bullying features are a result of the latest regulations from the UK government in order to tackle bullying on social media platforms by holding the companies themselves responsible for the harmful material allowed on their networks.
Instagram’s chief executive Adam Mosseri declared “it’s our responsibility to create a safer environment on Instagram”, a statement in which we as a marketing agency providing social media management as one of our services and also as individual users, are completely onboard and support.
(image courtesy of BBC)
Digital Safety - How Protected Is Your Business?
18 June 2019
As an agency operating within the digital field, safety from a cyber perspective is always on our radar, however this week particularly we have noticed it has reared its head from a media standpoint. So, we thought we would examine the top ten items that you should be considering to ensure that your business and your employees are safe in the digital world.
We’ve recently been working on the design and build of a website for our client, MSP Host. The company provides cloud hosting solutions to managed service providers to help them to manage their clients hosting requirements smoothly, with services including Unifi Controller Hosting and SpamTitan.
During the original brief, it was agreed that the main website launch would occur as phase 1 of a 2-phase project. With phase 1 now live, we’re well underway planning phase 2 which involves introducing an e-commerce shopping cart facility to the website. Make sure you keep your eyes peeled to our news page for updates on the phase 2 launch!
If you are a managed service provider looking for an affordable, hassle-free and streamlined approach to managing your client’s hosting requirements, visit the MSPHost website for further information. Alternatively, if you’re looking website or marketing services, please get in touch with us today!
Back in 2017, we were approached by Marie Piercy, a knowledgeable and skilled sales and marketing recruitment specialist in the North West, who had been in the business for 20 years. After pursuing her life-long ambition of launching her own recruitment agency, she turned to us for help with corporate identity, a responsive website and company stationery initially.
Fast forward two years and our relationship has thrived; we have provided Chrysalis with on-going marketing support in many aspects of the business. As Chrysalis has expanded with an influx of eager clients and candidates, it is only natural that we now provide support with their social media. We assist Marie and the team in creating relevant and informative social media posts with the help of our in-house studio. Our talented studio team have designed social media image templates which are in keeping with Chrysalis’s brand guidelines and really represent the quality of service provided by the company. We thoroughly enjoy working with Marie and the Chrysalis team and look forward to providing continuous support to them throughout 2019.
If you’re looking for some social media support or simply just some advice, please feel free to contact us via phone on 01244 32350
Celebrating 15 Years of Marketing
15 March 2019
We are excited and proud to celebrate our 15th birthday! Staunton Rook was established in 2004 and since then has grown to be the company we know today. We are absolutely thrilled to have had the privilege of working with some amazing clients over the past 15 years, helping them to grow their businesses and likewise growing with them.
The colour of your brand is something that is often taken for granted when viewing a logo. But if we start to dig a little deeper we discover the colour of your brand plays a huge part in how customers feel about your company.
Facebook’s chief executive has revealed plans to integrate the backend for messaging on three of social media’s biggest players; WhatsApp, Facebook Messenger and Instagram.
Over the next few months, Mark Zuckerberg has announced that while the three platforms will remain stand-alone apps, the new integration will allow them to be linked so that messages can travel between the different apps. For example, an Instagram user will be able to message a WhatsApp user without switching services. In order to do this, the integration will involve rewriting the basic software of all three apps to ensure they are compatible moving forwards.
You have an amazing piece of artwork ready for press, but have you thought about how you would like it printing? Have you heard of terms such as, ‘spot UV’, ‘matt lamination’ or ‘blind embossing’? Well here is my quick run down of the more commonly used print techniques and finishes to bring out the best in your latest marketing collateral.
Whether you are a large corporate or a new start-up your brand should always be at the forefront of your marketing – simplicity, consistency, strength and memorability are core qualities that every brand should possess.
British Airways has always possessed a true sense of brand identity, something they have made sure to capitalise on in their latest ad campaign as they celebrate their 100th year. The advert epitomises all that BA stands for and embraces their core patriotic values, we think it is a great example of on point brand marketing at its best.
If you think your companies branding and marketing could do with fresh eyes, please contact us today to book a free one-hour consultation with one of our marketing specialists. You can discover more about working with a marketing agency to help reach your business objectives here.
Welcome to the Staunton Rook news page. It’s here where you can keep up to date with latest Staunton Rook news from new client wins, success stories and recent work along with comments on industry developments.
Staunton Rook provide a full marketing service that combines strategy with creativity to deliver effective branding, websites, digital marketing and advertising campaigns through our unique ability to integrate both online and offline marketing tools.