Logo Design Chester

The Colour of Your Brand

The colour of your brand is something that is often taken for granted when viewing a logo. But if we start to dig a little deeper we discover the colour of your brand plays a huge part in how customers feel about your company.

It’s important to understand that different colours invoke different emotions for the customer. It is no accident that fast food chains predominantly utilise red and orange for their brand identities as these colours portray the feeling of warmth and speed In a similar vein, technology companies tend to rely on blue and grey as these convey a feeling of intelligence and dependability. Studies have shown that colour influences around 60 to 80 percent of a customers purchasing decisions, this means that the colours utilised in your branding can literally make or break your company.

What the colour of your logo means

Red – Confidence | Warmth | Volume

Blue – Dependable | Trustworthy | Forward-thinking

Green – Peaceful | Healing | Protective

Black – Luxurious | Modern | Experienced

Yellow – Sunny | Playful | Affordable

Purple – Creative | Different | Spiritual

Some companies go as far as ‘owning’ a colour, it’s hard to think of Coca Cola in any other colour context than red or Harrods in anything other than green. This can give a company a massive competitive edge in the marketplace and provide an amazing shock tactic when the logo colour is changed for a particular one off campaign. Owning a colour is not something that happens overnight, it takes years of skilful application across all elements of your marketing.

So, I’ve put together a list of 10 brands that have done just that…

1. Harrods - Green

2. Coke - Red

3. Facebook - Blue

4. Apple - White

5. Cadburys - Purple

6. Renault - Yellow

7. Guinness - Black

8. Easyjet - Orange

9. Heinz - Aqua

10. Barbie - Pink

If you are a business start-up looking for a new logo design or an existing company looking for a refresh, speak to us today and we will be happy to help you out.

Share this story

Back to News

Recent News!

  • Facebook’s Plans to Merge..

    04 March 2019

    Facebook’s chief executive has revealed plans to integrate the backend for messaging on three of social media’s biggest players; WhatsApp, Facebook Messenger and Instagram.

  • Is Your Print Packing a Punch?

    18 February 2019

    You have an amazing piece of artwork ready for press, but have you thought about how you would like it printing? Have you heard of terms such as, ‘spot UV’, ‘matt lamination’ or ‘blind embossing’?

Follow Us!

What We Do!

Staunton Rook provide a full marketing service that combines strategy with creativity to deliver effective branding, websites, digital marketing and advertising campaigns through our unique ability to integrate both online and offline marketing tools.

Latest Projects

  • Marketing Packages Chester
  • Digital Marketing Packages
  • Online Marketing Packages
  • Affordable Marketing Packages
  • Website Design Chester
  • Brochure Design Chester
  • Brochure Design Cheshire
  • Websites Chester
  • Website Design Chester
  • Corporate Literature Chester
  • Responsive Web Design
  • Brochure Design Cheshire
  • Logo Design North West
  • Web Development
  • Brand Identity Chester
  • Advertising Design

Got a project in mind?
Call us on 01244 323250 or

For a FREE 1 Hour Consultation Call +44 (0)1244 323 250