Search Engine Marketing (SEO) is the work carried out to improve the page positioning of your website when searched using organic searches. A common misconception is that SEO is all about keywords. Whilst keywords are important, SEO involves a number of techniques that all work together to help improve a websites visibility.
Before starting a project we will conduct an SEO audit of your website to understand how it is currently performing and areas for improvements. We focus not only on keywords but also on how your website performs technically in areas such as such as meta content, sitemaps and site structure.
After the initial optimisation process is complete we can continue to work with you in maintaining and improving your SEO positions. From keyword research, content planning, content writing and online PR and more, Staunton Rook has a track record of achieving excellent results across a wide range of industries.
We understand that optimising your website can be a daunting process. You want to perform in Google so that your target audience can easily find you but where do you begin? To help give you a head start we have compiled our top 10 SEO tips that we believe everyone should be following. If after reading you feel you would like a little more assistance feel free to get in touch – we will happily tailor a solution to suit your business and your budget.
Keyword research is one of the most valuable tasks you can complete when creating a website and should be done well in advance of the actual build. Ask yourself “what would my potential customers search to find my site?” and “will my chosen keywords bring the type of customer I want to my site?” Make yourself a list of 10 key phrases, this will help you to focus on writing quality content that is relevant to your search.
Take your 10 key phrases and spend some time on search engines finding out who you are competing with. How are they bringing in traffic to their site? Do they have active social media accounts? Do they have an active blog or news page? If you want to rank alongside them, you need to be doing as much as they do if not more.
Google has stated that 'content' is among its top three ranking factors! It is essential to stand out from the rest of the internet crowd with great articles that will drive people to your site, remember to include plenty of your keywords to help the search engines find you but ensure to do this in a constructive way. But be careful, over using and littering an article with keywords known as ‘keyword stuffing’ and over optimisation will gain you no favour with Google and could actually result in your site being penalised.
Internal linking is a key factor to your SEO strategy, it helps both the customer and search engines navigate your site - make sure you anchor keywords as part of your strategy and link out to other sites where relevant.
Page speed is a measure of how fast your page loads, this is especially important when you are on the move, with more and more people now using phones and tablets to browse the internet whilst they are on the go you need to make sure potential customers aren’t left hanging. Make sure your site is responsive, optimise images, reduce calls to external files and improve your server response time.
Meta tags tell search engines lots of important information about your web pages, they are very influential in the way search engines catalogue your content and use this information to display in the SERPs. Make sure the meta tags on every page is unique and use keywords where relevant.
Search engines need to know the hierarchy of the content on your page - you can do this by including some headings and subheadings. h1 tags are one of the most powerful elements in your SEO strategy, it tells the search engines what content is most important on your page, it should be big, strong and noticeable and clearly describe the content of the rest of the page.
Ensure you deal with any duplicate content on your site as it confuses search engines. If you have two pages with the same content the search engines won’t know which version of the webpage to rank for query results or which is more important, this will cause you to lose ranking factor. Make sure you set up 301 redirects where relevant to tell the search engines what to do, https to http, www to non-www pages. Whenever content on your site is on multiple URLS, they should be canonicalised.
XML sitemaps are a handy tool for search engines to quickly crawl your website to see what pages are included in your website including some it may not have found. If you are adding pages regularly, make sure you keep it current, if you have a large site with lots of pages, consider using a dynamic sitemap.
Backlinks are links that come into your website from external websites, search engines see them as important because they represent a “pat on the back” from another website. All backlinks are not created equal, you will get more of a ranking boost if they are from relevant, popular and trustworthy websites.