A Fresh Approach for Parry & Evans
Over the past few months we have been working with a new client, Parry & Evans, who required a marketing company that would help invigorate their brand and grow their recycling business. Following meetings with several marketing providers, Parry & Evans selected Staunton Rook as their company of choice to help drive their brand image and business forwards. We formulated a bespoke marketing package to facilitate a complete brand refresh for Parry & Evans. The package included new corporate branding, design and production of corporate stationery and a new website with initial SEO. Alongside this, their marketing package also includes ongoing social media management, e-mail marketing, PR and web updates. These marketing tools are a key component of Parry & Evans’ cohesive marketing plan, formulated to help grow their business.
It was important that the new Parry & Evans logo was in line with their ethics and vision, so we redesigned their logo to represent their Welsh routes and strong values with bold Welsh colours and maintaining the presence of the Welsh dragon as a device within the logo itself as we knew this was important to them. Upon completion of the branding we created new corporate stationary and accompying marketing literature to ensure the strong brand image was reflected across all communication the company embarked upon moving forwards.
Our in-house studio then set to work on programming a new fully responsive website which would act as the shop front and mirror the strong brand that had been established. Part of the process involves ensuring that the website is optimised for search engines with engaging content throughout specifically created to resonate with the target audience. Prior to launch, thorough proofing and testing is carried out on various platforms and devices to ensure the website is ready to be published.
After weeks of hard work, we are now pleased to announce that the new Parry & Evans website is now live! This highly functional website features a great user-friendly experience so that users can navigate the website and find exactly what they are looking with minimal clicks.
We very much look forward to continuing to work with Parry & Evans and helping them to grow their business further!
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