The briefing stage of a project is so important – we make it our mission to ensure that we have a clear understanding as to what a client wishes to achieve from their marketing activity so that we can provide them with the best possible solution to make it happen. Some client briefs are vague and limited to their overall goals, others are extremely precise and specific as to every element required. We are extremely flexible and will adapt to whatever way in which a client wants to work, some customers prefer to take control and steer us a certain, pre-determined direction whereas others want to be lead, we can work to both preferences. However, it must be said that we will never be afraid to challenge a brief if we think there is an alternative approach or direction which will be of benefit to the customer.
Prior to commencing a marketing activity campaign or individual project we provide our clients with a schedule and timeline to which we will work. We find that setting out a schedule allows us to clearly communicate the different stages of each element of a job and ensures all parties are clear on their responsibilities. Any client input from a point of view of providing material or feedback on proofing and sign off is clearly highlighted to ensure a streamlined working process and deliverability to the mutual benefit of all parties.
Once a programme of activity is agreed and a schedule put in place it is time to commence the exciting part – creative concepts! Following close liaison with the client to understand the brief, our account management team will work closely with our creative studio to convey the desired outcomes and ensure they understand the nature of the client’s business and target market so that they can produce initial concepts that are strong, eye catching and in line with brand, company culture and tone of voice. Once we are at a point where we feel we have creatives that are ready to showcase we will present to the client. Feedback will be attained and the concepts will be adjusted and developed until the look and feel is exactly right.
We very much view creating effective marketing material as a process – rarely do we present a proof which is signed off immediately, in most instances there is additional liaison and input from both sides as the process evolves. We are extremely personable and enjoy working as an extension of our client’s business, whilst we provide excellent objectivity, we also understand how essential it is for our clients to have involvement, as a result we will work closely with them, providing multiple proofing stages if required to ensure that the end result exceeds their expectations.
Once a piece of marketing material is designed we don’t stop there. To us production is just as important as the design process, whether it be ensuring we build and produce a full website to the exacting standards that the first page was created to or source and manage the printing process to ensure the final printed brochure reflects the quality and standards we work to. It is not unusual to find us at the end of one of our printing partners presses as a job is produced, ensuring the content, colour, stock and finish is exactly as it should be. We strive to over deliver every time and pride ourselves on the service levels we provide to our customers, as a direct result we ensure that we source approved suppliers who share these same core values.
Once a specific job is completed our involvement doesn’t stop there. Our retainer clients enjoy ongoing support and updates, with regular reporting on their various marketing activities and recommendations for adjustments moving forwards on a weekly or monthly basis depending upon preference. We are focused on customer support and are extremely responsive, we ensure that all clients have a specific key account manager as their point of contact that understands their activities inside out. Regular scheduled marketing update meetings help us to keep abreast of developments within our client’s business and industry and keep the channels of communication flowing.