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2024: The Year of Evolution in Marketing – What to Expect

As we embrace 2024 the marketing landscape is poised for some revolutionary changes. Here’s a deeper dive into what we foresee:

1. Advanced Agency Partnerships and Ad Tech Integrations:

  • Measuring Attention Metrics: This year, expect a significant leap in how we measure consumer engagement. With sophisticated agency partnerships and cutting-edge ad tech integrations, performance marketers can now analyse attention metrics more intricately. This isn’t just about views or clicks anymore; it’s about understanding the depth of audience interaction with each ad. 
  • Attention Metrics in Ad-Buying: The real game-changer will be the integration of these attention metrics into the ad-buying process. This means more efficient spending, targeting audiences not just broadly, but also based on the quality of their engagement.

2. The Shift Away from Third-Party Cookies:

  • First-Party Data Reigns Supreme: With third-party cookies crumbling under privacy concerns, the spotlight is on first-party data. Brands will need to creatively and ethically gather data directly from consumers, ensuring transparency and trust. 
  • Building Rich Customer Profiles: The focus will be on building detailed customer profiles using first-party data. This will help in personalising marketing efforts and creating more meaningful customer experiences.

3. Embracing Privacy-Focused Marketing:

  • Navigating New Privacy Norms: As privacy regulations tighten, marketers must adapt to a landscape where consumer consent is paramount. 
  • Balancing Personalisation and Privacy: The challenge will be to maintain personalisation in marketing while respecting consumer privacy, a balance that will define successful marketing strategies in 2024.

4. Predictive Analytics and AI:

  • Smarter Decision Making: Leveraging AI and predictive analytics, marketers can anticipate consumer trends and behaviour, leading to smarter, data-driven decision-making. 
  • Automated, Personalised Campaigns: Expect more automation in personalised marketing campaigns, driven by AI analysing real-time data.

5. Interactive and Immersive Experiences:

  • Augmented Reality (AR) and Virtual Reality (VR): Brands will increasingly use AR and VR to create immersive experiences, making shopping and brand interaction more engaging. 
  • Interactive Content: From shoppable posts to interactive ads, engaging the audience will be key in standing out.

Let’s Shape the Future Together: At Staunton Rook we’re not just watching these trends; we’re actively shaping them. We’re ready to help your brand navigate this new era with innovative strategies and cutting-edge technology. Join us in embracing these exciting changes. Whether it’s leveraging first-party data, creating immersive experiences, or balancing personalisation with privacy, we’re here to guide you every step of the way.

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