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Strategy And Planning
As a marketing planning agency, we create plans tailored to your specific business objectives to deliver results.
Strategy And Planning
Creating a marketing plan is essential for successful business growth. It lets you define your objectives and decide which marketing tools you need to achieve them.
When developing a marketing plan it’s important to look at the bigger picture and understand where your organisation wants to be in the future. That means research into your industry, competitors and target market, along with pricing and promotional decisions, so your investment in marketing delivers the results you want.
Once the research is done you can choose the marketing tools that best fit your objectives and budget, from traditional channels such as radio and print to digital options like email campaigns and social media advertising. A good plan is revisited regularly, so the strategy keeps improving.
Tap each part your current marketing plan already covers.
Nine Building Blocks
Marketing planning is an integral part of any business that wants to succeed and grow. These are the building blocks of every plan we create.
Before diving into any marketing strategy, it’s crucial to understand your target audience, industry trends and your competitors. In-depth market research lays the foundation for informed decision-making and helps you identify opportunities and challenges.
Establishing clear and measurable marketing goals is paramount. Whether it’s increasing brand awareness, driving sales or expanding market share, specific objectives will guide your strategies and provide a benchmark for success.
Know your audience inside and out. Create detailed buyer personas to understand the needs, preferences and behaviours of your target customers, so you can tailor your messaging, approach and outreach for maximum impact.
Conduct a thorough SWOT analysis (strengths, weaknesses, opportunities and threats) to identify the internal and external factors that can influence your marketing. Leveraging strengths and addressing weaknesses is vital for a well-rounded strategy.
Allocate your marketing budget wisely across the channels that are most effective and relevant for your audience. Striking the right balance ensures optimal use of resources. Don’t forget to consider both online and offline costs.
Embrace a multi-channel approach to reach your audience wherever they are. From social media and email marketing to traditional advertising and content creation, a diverse mix of online and offline channels ensures broader reach and engagement.
Compelling content is the backbone of successful marketing. Develop a content strategy that aligns with your brand and resonates with your audience. High-quality, valuable content builds trust and credibility.
A consistent brand image fosters recognition and trust. Make sure your brand messaging, visuals and tone stay cohesive across every marketing channel, for a unified, memorable and professional brand experience.
Use analytics tools to track and measure the performance of your marketing campaigns. Monitoring key metrics shows what’s working, identifies areas for improvement and lets you refine your strategies over time.
At Staunton Rook we have the experience, knowledge and skills to create a detailed marketing plan for your business, setting your overall marketing strategy so all of your activity is targeted and on point.
Why Plan
A plan turns marketing from a list of one-off jobs into a programme, with every channel working towards the same goals.
We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.Wendy MartinMarketing Manager, Redrow
I’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.Phil HerridgeManaging Director, Semper Paratus Group
Staunton Rook quickly integrated themselves within our business so they felt like an extension of the team rather than an outsourced resource. We are extremely impressed with the levels of creativity, communication, service and professionalism that they delivered.Marc JonesFinance Director, Minera Roof Trusses
How planned marketing compares with deciding as you go.
| Area | With a plan | Ad hoc |
|---|---|---|
| Direction | Clear, measurable goals behind every activity | Activity decided as it comes up |
| Audience | Built around detailed buyer personas | Broad messages aimed at everyone |
| Budget | Allocated to the channels that work for you | Spent where it is easiest |
| Brand | Consistent across online and offline | A different look in every channel |
| Results | Tracked, measured and refined | Hard to tell what worked |
A marketing plan should be revisited regularly, because results take time and feedback keeps refining the strategy.
Marketing Packages
Each package gives you access to our marketing team and design studio. Every one can be adjusted to suit your business.
£495Per month
This online marketing package has been designed for businesses that are purely focused on developing their current and on-going online presence.
£795Per month
A comprehensive marketing solution which will develop and implement a successful marketing strategy to further grow your business and achieve its objectives.
£1,995Per month
A complete marketing package consisting of a highly experienced full marketing department including a design studio at your fingertips.
Also included: company brochure, advertising, PR and direct mail.
These are from-prices per month. Each package can be tailored to create a more specific marketing plan.
Make Your Move
Book a free one-hour consultation and we’ll talk through what your marketing plan needs.