In today’s fast-moving digital landscape, many businesses find themselves juggling multiple marketing activities without a clear sense of direction. That’s where strategic marketing consultancy comes in – a service designed to bring clarity, structure and long-term focus to your marketing efforts.
At Staunton Rook, our strategic consultancy service has helped clients across a wide range of industries achieve measurable, sustainable growth. A perfect example of this is our work with Countryside Caravan Parks, a family-run holiday park business based in North Wales.
What Is Strategic Marketing Consultancy?
Strategic marketing consultancy is more than just offering advice – it’s about developing a clear plan of action based on your business goals, market insights, and customer behaviour. Whether you’re launching a new brand, entering a competitive sector, or simply trying to get more from your marketing spend, a strategic consultant helps you define your objectives and build a roadmap to reach them.
Our strategic marketing consultancy service includes:
- In-depth brand and competitor analysis
- Target audience profiling
- Clear goal-setting and KPI tracking
- Tactical marketing plans across digital and traditional channels
- Ongoing consultancy and performance reviews
How It Helped Countryside Caravan Parks
When Countryside Caravan Parks first approached us, they had a strong offering but weren’t getting the online visibility or bookings they deserved. Their existing marketing was reactive and lacked focus, meaning opportunities were being missed.
Through our consultancy process, we worked closely with the team to understand their business objectives, ideal customer profiles, and seasonal trends. This allowed us to create a tailored marketing strategy that aligned with their long-term growth goals.
A key part of the plan was SEO – and our SEO services in Chester formed the backbone of a targeted campaign to improve visibility and attract the right audience: over-55s looking for seasonal or permanent pitches in North Wales.
The Results
With a clear strategy in place and consistent messaging across all channels, Countryside Caravan Parks achieved:
- 172.9% increase in search visibility
- 25 keywords ranking in Google’s top 3
- 33 keywords appearing on page one
- Over 43,000 monthly search exposures
By pairing strategic planning with expert delivery, we helped Countryside create consistent growth, better-quality enquiries, and a measurable return on investment.
Why Strategy Matters
Many businesses fall into the trap of jumping straight into tactics – launching ads, creating social posts, building websites – without stopping to ask the important questions: Who are we trying to reach? What do we want them to do? How will we measure success?
That’s exactly what strategic marketing consultancy addresses. It brings together insight, creativity and commercial thinking to ensure that every activity contributes to a wider goal.
For Countryside, the difference was night and day. With a structured approach and ongoing support from our team, their marketing efforts now work together with purpose – driving results instead of guesswork.
If your marketing feels scattered or you’re not seeing the results you need, it might be time to step back and get strategic.
