OFFLINE MARKETING
Events & Exhibitions
Designing, delivering and building high quality events and exhibitions across the UK and Europe.
OFFLINE MARKETING
Events & Exhibitions
Our Chester based exhibition design studio is perfectly placed for us to design and mock build your exhibition stand prior to the event so that you can be sure there are no surprises come exhibition time.
Why wait for your potential customers to come to you – take your product direct to your target market. Face-to-Face marketing can range from a salesperson with a clipboard at the doorway of a Garden Centre to a seminar where you present to a large number of prospective clients from a podium. The trick to success at events and exhibitions relies on the following:
- Encourage them to visit your stand
- Engage with them on your stand
- Capture their details
- Follow Up
There can be hundreds or even thousands of people at an event, so you will need to consider a variety of ways to make your stand appeal to those visitors. You will first need to consider the location of your stand at the event, and then most importantly your stand design. The way you display your business and demonstrate your products needs to be able to attract potential customers to the stand. Once the client arrives onto your stand ensure there is plenty to keep them interested if you are engaged with another customer. Well designed, engaging graphics on the walls (no text below knee height) and if you use a flat screen TV ensure that the content is a series of bite size elements that can be seen and understood quickly.
We have lots of experience organising exhibitions throughout Europe, from a small 3 metre stand to a 100 metre stand. We can organise everything from stand design to build, booking hotels promoting the event to your prospective clients and managing the stand on your behalf. We can also help you with follow up mailings and press releases before and after the show.
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Get in touch with us to discuss how we can help.
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