Countryside Caravan Parks
How a rebuilt website and always-on SEO took Countryside Caravan Parks from word of mouth to Google’s top three.
The Story
We partnered with Countryside Caravan Parks to grow their online visibility, attract more qualified traffic and increase direct bookings through strategic search engine optimisation.
With several parks to promote, they needed to rank for searches like caravan parks in North Wales, UK staycations and holiday parks near me. Consistent optimisation and performance monitoring lifted rankings for key pages, grew organic traffic and delivered more direct bookings in a highly competitive market.
Increase in search visibility
The site now appears far more often in Google results, giving the brand many more chances to be seen by people planning a caravan holiday.
Keywords in Google’s top three
Listed among the first three results for 25 important search terms, the positions that usually win the most clicks.
Keywords ranking on page one
People see Countryside Caravan Parks without scrolling to page two, which most searchers never do.
Estimated monthly search exposure
The site is now in front of over 43,000 searches a month for the kinds of holidays and caravans the parks offer.
Tap a result to see what it means.
The Challenge
Before the campaign, the website, the competition and the seasons were all working against them.
The existing site had not been built with SEO in mind: inconsistent URLs, poor internal linking, missing metadata, slow loading times and limited mobile responsiveness all held back visibility.
With more families choosing UK staycations, ranking for terms like “caravan parks in North Wales” means competing with booking platforms, tourism directories and national park sites.
Holiday parks see peaks and troughs through the year. Without always-on SEO, businesses miss the chance to build authority and capture early planners and off-peak bookings.
Our Approach
We built a phased strategy to improve organic visibility, increase direct bookings and future-proof their digital presence.
We began with a full audit to find technical issues, content gaps and keyword opportunities, alongside research into how people search for caravan holidays and which terms competitors rank for.
The existing site wasn’t fit for purpose from an SEO point of view, so we rebuilt it from the ground up with a structure that works for people and search engines.
With solid foundations in place, we grew visibility through strategic content and local SEO, refined month by month.
The Results
The website is easier to find and far more visible to the people most likely to book.
The website now shows up far more often when people search Google for holiday parks, static caravans for sale or caravan sites in North Wales.
Reaching the number one spot for high-intent searches like “Caerwys View caravans for sale” means the brand appears first for the searches most likely to lead to bookings and enquiries.
The Work
Real images from the campaign: the parks themselves, the rebuilt website and the optimised Google Business Profile. Tap any image to view it larger.
What We Delivered
Before the campaign, Countryside Caravan Parks struggled to appear in search and relied on word of mouth. Here is what changed.
Working with the team at Staunton Rook has been a game-changer for our business. Before the SEO work, we struggled to appear in search results and relied heavily on word of mouth. Since the website rebuild and SEO campaign, our online visibility has skyrocketed, and we’ve seen a noticeable increase in direct enquiries and bookings. The fact that we’re now ranking number one for some of our most important keywords speaks volumes.N. HoganCountryside Caravan Parks
Staunton Rook have been instrumental in elevating the Flat Cap Hotels brand. From strategic marketing advice to beautiful creative execution across digital and print, their team has consistently delivered with professionalism, flair, and a deep understanding of the hospitality sector. They’ve helped us tell our story in a way that truly resonates with our guests.Dominic HeywoodFlat Cap Hotels
I’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.Phil HerridgeManaging Director, Semper Paratus Group
How the website and its visibility compare with where they started.
| Area | After | Before |
|---|---|---|
| Website | Rebuilt mobile-first with a clear, search-friendly structure | Not built with SEO in mind, slow and weak on mobile |
| Technical SEO | Clean URLs, metadata, alt text, schema and internal links | Inconsistent URLs, poor internal linking, missing metadata |
| Rankings | 25 keywords in Google’s top three and 33 on page one | Struggling to appear in search results |
| Enquiries | A noticeable increase in direct enquiries and bookings | Heavy reliance on word of mouth |
| Seasons | Always-on content that captures early planners | Visibility rising and falling with demand |
Figures from the campaign data in the live case study.
Frequently Asked
Can’t see your question here? Call us on +44 (0)1244 323 250 or send us a message.
SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in Google search results. For caravan parks, this means being seen by more people looking for holidays, static caravans for sale, or local getaways.
SEO is a long-term strategy. For Countryside Caravan Parks, we began seeing significant improvements within three months, with continued growth as the campaign progressed.
We focused on a mix of high-intent, location-specific keywords like “caravans for sale in North Wales”, “static caravan site Flintshire”, and “holiday parks near Abergele” — terms we knew potential customers were actively searching.
The original site wasn’t structured in a way that search engines could easily understand. We rebuilt it with SEO best practices in mind — improving speed, mobile usability, and technical performance.
We track progress through metrics like search visibility, keyword rankings, and organic traffic. For Countryside Caravan Parks, visibility grew by over 170%, and they now rank in the top 3 for 25 key search terms.
Yes. By improving organic visibility, SEO helps drive more direct traffic to your website — reducing the need to rely on third-party sites that charge commission.
Once your site is fully optimised and ranking well, ongoing maintenance ensures you stay ahead of competitors. This includes updating content, monitoring rankings, and addressing technical updates.
It’s an ongoing process. While a well-optimised site provides a strong foundation, search trends and algorithms change over time — so continued optimisation is key to maintaining strong results.
Make Your Move
Book a free one-hour consultation. We will look at where your website ranks today and what it would take to reach page one.