OFFLINE MARKETING
Brochure Design Agency – brochures beautifully designed and produced from our agency in Chester.
Social Media Advertising Case Study
As a leading social media advertising agency, we designed a structured advertising funnel to reduce customer acquisition costs, improve audience targeting, and drive sustainable brand growth.
Our expertise in paid social media campaigns allowed us to optimise ad spend, ensuring Seven Sins achieved maximum ROI through high-converting ad placements across Facebook, Instagram, and TikTok.
Seven Sins Clothing is a bold and unapologetic fashion brand, known for its statement designs and premium-quality streetwear. As a growing e-commerce brand, Seven Sins needed a top-performing social media advertising agency to develop a strategy that would scale online sales while maintaining a cost-effective return on investment (ROI).
To achieve this, our social media advertising agency implemented a highly targeted paid social strategy, leveraging a conversion-driven funnel with multiple touchpoints, retargeting, and remarketing techniques. By taking a data-driven approach, we successfully increased brand visibility, engagement, and conversions, solidifying Seven Sins’ position in a highly competitive market.
Challenges & Market Landscape
01
Competitive Fashion Market
The fashion e-commerce space is highly saturated, requiring brands to have a strong social media marketing presence to stand out. With competitors spending heavily on ads, we needed to create an efficient strategy to ensure Seven Sins’ campaigns performed at scale.
High Customer Acquisition Costs
Many brands struggle with increasing ad costs and inefficient spending. Our goal was to optimise Seven Sins’ advertising funnel to maximise ROI and minimise costs per conversion. By leveraging our expertise as a social media ad agency, we developed a cost-effective advertising strategy that focused on audience targeting and retargeting.
02
03
Retention & Repeat Purchases
Beyond acquiring new customers, brand loyalty and repeat purchases were crucial for long-term profitability. We implemented remarketing techniques and dynamic product ads (DPAs) to keep Seven Sins top-of-mind for past visitors and previous buyers.
Strategic Approach
A Three-Stage Marketing Funnel for Maximum Conversions
01
Awareness Stage - Attracting the Right Audience
At this stage, the goal was to introduce Seven Sins Clothing to high-intent customers and build brand awareness at scale.
Key Tactics:
- High-Quality Video & Carousel Ads - We used compelling visuals and storytelling to showcase Seven Sins' latest collections, ensuring maximum engagement across Facebook, Instagram, and TikTok.
- Lookalike Audience Targeting - By leveraging Facebook and Instagram’s social media advertising services, we created lookalike audiences based on past customers and engaged users.
- Engagement-Driven Campaigns - By running targeted campaigns on Facebook, Instagram, and TikTok, we ensured that ad spend was optimised toward high-performing segments.
Consideration Stage - Nurturing Interest & Building Trust
Once potential customers were aware of the brand, we re-engaged them with personalized ads to nurture interest and encourage a purchase.
Key Tactics:
- Retargeting Ads for Engaged Users - Using paid social media agency best practices, we deployed retargeting ads for users who had visited the site but hadn’t converted.
- Dynamic Product Ads (DPAs) - Leveraging social media advertising companies' techniques, we showcased previously viewed products to increase purchase intent.
- Influencer Marketing & Social Proof Ads - We used customer reviews, influencer collaborations, and UGC (User-Generated Content) to build trust and increase conversions.
02
03
Conversion Stage – Closing the Sale with Strong Purchase Triggers
The final stage focused on removing hesitation, re-engaging potential buyers, and driving urgency.
Key Tactics:
- Time-Sensitive Offers & Limited Drops - By using flash sales and exclusive releases, we encouraged customers to purchase immediately.
- Cart Abandonment Retargeting Ads - We used remarketing strategies from top social media marketing companies to bring back potential buyers with reminders and discount offers.
- Discount Code Remarketing - By offering personalized discount codes, we increased the likelihood of final conversions and maximised ad efficiency.
Results
A Three-Stage Marketing Funnel for Maximum Conversions
Key Metrics
What These Metrics Mean
These social media advertising results highlight just how effective the campaign was in driving awareness and engagement at scale. With a reach of over 179,000 people and nearly 238,000 interactions, the ads not only captured attention but actively encouraged users to engage with the brand.
Most impressively, the campaign delivered 3,760 conversions – all for a total ad spend of just £550.47.
This resulted in a remarkably low cost per action of just £0.15, showing how well-targeted and optimised the campaign was in turning interest into meaningful customer actions.
“Working with Staunton Rook on our social media advertising has been a game-changer. Their strategic approach, from targeted audience segmentation to powerful retargeting, has helped us scale in ways we never thought possible. The results speak for themselves—higher engagement, stronger conversions, and a massive boost in brand visibility. Best of all, they did it while keeping our ad spend incredibly efficient. If you’re looking for a team that truly understands paid social and delivers real ROI, Staunton Rook is the one.”
Jamie Lee – Founder/Director
Social Media Advertising FAQ's
Social media advertising is a powerful tool for increasing brand awareness, driving website traffic, and generating conversions. By leveraging platforms like Facebook, Instagram, and TikTok, businesses can reach highly targeted audiences and scale efficiently with data-driven ad campaigns.
The best platform depends on your target audience and business goals:
- Facebook & Instagram – Great for e-commerce, brand awareness, and lead generation.
- TikTok – Ideal for engaging younger audiences with short-form video content.
- LinkedIn – Best for B2B marketing and professional services.
- Pinterest & Snapchat – Work well for visual and product-based businesses.
A strong campaign should include:
- Clearly defined objectives (e.g., brand awareness, leads, or sales)
- High-quality visuals & engaging content
- Audience segmentation & retargeting strategies
- Conversion tracking & data analysis to optimise performance
Retargeting allows businesses to re-engage users who have previously interacted with their brand but haven’t converted. Using tracking pixels and dynamic ads, businesses can show personalised ads to potential customers, increasing the likelihood of a purchase.
The cost of social media ads varies based on factors like target audience, competition, and ad placement. Budgets can start as low as £5-£10 per day, but optimised campaigns ensure a lower cost per conversion and better ROI.
Content that performs well includes:
- Short-form videos (TikTok & Instagram Reels)
- Carousel & dynamic product ads showcasing multiple products
- User-generated content (UGC) and influencer collaborations
- Eye-catching visuals with strong call-to-actions (CTAs)
Success is measured using key performance indicators (KPIs), including:
- Reach & Impressions – How many people saw your ad
- Engagements – Likes, shares, and comments
- Click-Through Rate (CTR) – Percentage of users clicking the ad
- Conversion Rate – How many users completed a desired action (purchase, sign-up, etc.)
- Return on Ad Spend (ROAS) – Revenue generated compared to ad spend
Yes! Whether you're an e-commerce brand, service provider, or local business, social media advertising can be tailored to your specific goals. With the right strategy—audience targeting, creative content, and data-driven optimisation—businesses of all sizes can benefit from social ads.
Make Your Move - Get A Quote!
Get in touch with us to discuss how we can help.
We will only contact you in relation to the above enquiry, we promise never to pass your details on to 3rd parties and your information will be treated in accordance with our Privacy Policy.
