At first glance, you might not expect a construction and aggregates company to be leading the charge in B2B social media marketing. But scroll through Hogan Group’s Instagram and you’ll find something powerful behind the high-vis jackets and hard hats – a vibrant community spirit.

At Staunton Rook, we’re proud to manage Hogan Group’s social media presence as part of a tailored marketing strategy. It’s a perfect example of how community-focused content can drive B2B engagement. Whether you’re based in construction, manufacturing or finance, the lesson is clear – people want to see the faces behind the business.

Explore our Social Media Marketing services in Chester to see how we bring brands to life online.

1. People Buy from People – Even in B2B

Hogan’s content doesn’t just show trucks and concrete – it shows people. Smiling teams, framed selfies, even a mascot bear! These posts bring warmth to the brand, humanising the business and making it more relatable.

Whether you’re selling concrete or consultancy, people connect with people – not faceless corporations.

2. Community Content Builds Trust

By spotlighting real employees and company culture, Hogan creates trust and transparency. For clients and partners, this type of content reassures them that they’re working with a company that values its workforce and takes pride in what it does.

Tip: Share behind-the-scenes photos, staff stories or team milestones – it builds confidence in your business.

3. Boosting Reach with Shareable Moments

The photos of Hogan’s team holding a branded selfie frame or posing with a mixer truck are more than just fun – they’re smart marketing. They create visual consistency and increase the likelihood of shares, tags and interactions.

For Social Media marketing in Chester, this type of shareable, people-first content helps local businesses expand their digital footprint organically.

4. It’s Not About Likes – It’s About Loyalty

While engagement metrics matter, the real power of community-led content lies in the long game. When your audience sees your company celebrating its people, they’re more likely to remember you, recommend you and work with you.

Building community equals building brand loyalty.

Final Thoughts

Corporate B2B social media doesn’t have to be boring. In fact, it shouldn’t be. Hogan Group shows how industrial brands can win on Instagram by simply celebrating their team and community.

We’re proud to support this work at Staunton Rook – and if you’d like help building a strategy that brings your business to life online, discover our Social Media Marketing Chester services.