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Annual Report Design - Case Study
Redrow Annual Report Design – A 15-Year Creative Partnership
As a trusted creative partner, we’ve worked alongside Redrow – one of the UK’s leading housebuilders – for over 15 consecutive years to design their annual report. This longstanding relationship is a reflection of our ability to consistently deliver impactful, brand-aligned communications that support Redrow’s reputation with investors, shareholders and stakeholders.
Each year, we collaborate closely with their team to craft a visually compelling report that not only communicates the company’s financial performance but also tells a wider story of growth, innovation and commitment to quality. From initial concepts through to print-ready production, we ensure every report meets both regulatory standards and Redrow’s high expectations for design excellence.
Through consistent delivery and deep brand understanding, we’ve helped Redrow maintain a professional, polished corporate identity year after year – reinforcing trust, ensuring clarity, and elevating how their performance is presented across key investor and stakeholder audiences.
Strategic Design Approach
To support Redrow’s ongoing commitment to transparent reporting and investor confidence, we’ve developed a structured, collaborative design approach that has delivered over 15 consecutive years of impactful, high-quality annual reports.
Each report is more than a regulatory requirement – it’s a brand storytelling opportunity. Our phased approach ensures that each edition reflects Redrow’s evolving business strategy, visual identity and corporate values.
01
In-Depth Planning & Creative Development
We begin every project by working closely with Redrow’s internal communications team to understand the year’s priorities, performance highlights and visual direction. We interpret this into a compelling creative concept that brings the report to life both in print and online.
Key Tactics:
- Content planning workshops to define structure, hierarchy and page flow
- Custom design templates built in alignment with Redrow’s corporate brand guidelines
- Clear data visualisation for financials, KPIs and sustainability reporting
- Imagery sourcing & art direction to enhance visual engagement
- Consistent stakeholder review cycles to ensure accuracy and compliance
Full Redesign with Evolving Brand Standards
Over the years, Redrow’s brand has evolved – and so has the design of their annual report. Our role has been to ensure the design remains forward-thinking, professional and aligned with updated corporate identity standards, while always meeting investor expectations.
We’ve rebuilt and refreshed the report design multiple times to reflect updated brand guidelines, digital-friendly formats and enhanced clarity for complex information.
Key Tactics:
- Consistent annual design refresh to align with Redrow’s updated branding and tone
- Enhanced visual hierarchy for complex data, performance metrics and strategic content
- Modular layout system built to support both print and digital versions seamlessly
- Accessibility considerations to ensure the report is inclusive and easy to navigate across formats
02
03
Seamless Delivery & Print Management
With each annual report, reliability and precision are critical. We manage the full delivery process from design handover to print production, ensuring everything is on-brand, on-time and press-ready.
Our team coordinates proofing, stakeholder approvals and press checks to guarantee a polished final product, year after year.
Key Tactics:
- Print-ready formatting with exacting attention to colour, typography and resolution
- Close collaboration with printers to ensure quality across large-scale production runs
- Stakeholder review rounds built into our workflow for efficient sign-off
- Multi-format supply including digital PDF, interactive versions and optimised online files
“We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.”
WENDY MARTIN – MARKETING DIRECTOR
Redrow PLC
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