+227%Increase in in-area heat pump leads
A 227% increase means more than three times the in-area leads, March and April 2026 against August and September 2026.
Read The Case StudyOnline Marketing
Google Ads Agency Cheshire
PPC Chester – pay per click advertising and Google Ads campaigns created and managed to help grow your business.
PPC Chester
Paid Search That Actually Works
Looking for a trusted Google Ads agency in Cheshire? At Staunton Rook, we have been creating and managing high-performing Google Ads campaigns for over 20 years, helping businesses across Cheshire generate more leads, enquiries and sales through paid search that actually works.
Google Ads remains one of the most effective ways to drive qualified traffic to your website. With pay-per-click advertising, you only pay when someone clicks – making it one of the most measurable and cost-efficient channels available to local businesses.
But the platform rewards expertise. Poorly structured campaigns, weak ad copy and untargeted keywords burn through budget fast, with little to show for it. That’s why partnering with an experienced Google Ads agency matters – and why Cheshire businesses trust Staunton Rook to get it right.
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Google Ads Agency Cheshire | Staunton Rook
stauntonrook.co.uk
PPC campaigns created and managed to help grow your business. Get your free instant ads audit.
Free Ads AuditOur ProcessContact Us
£You only pay when someone clicks
Proof, Not Promises
Results From Campaigns We Manage
We’ve been creating and managing Google Ads campaigns for over 20 years. Here’s what that experience looks like in practice.
44%Lower cost per in-area lead in September than in March, as targeting, landing pages and bidding improved.
+141%More conversions from Google Ads, late August to September against May 2026, at a 33% lower cost per conversion.
79.5%Of in-area leads booked an appointment with the sales team, March to July 2026.
A Google Partner Agency
Google Partner status is awarded to agencies that meet Google’s standards for campaign performance, ad spend and certification – and it’s verified directly by Google. Every member of our PPC team is Google Ads certified, so your account is always in qualified hands.
- Google Partner
- Google Ads certified team
- 20+ years in paid search
Free – No Obligation
Is your Google Ads account losing money?
Answer 5 quick questions and we'll tell you exactly where your campaigns could be performing better.
Who We Work With
For a FREE 1 Hour Consultation Call
Campaign Types
What Different Types of Google Ads Are There?
Not every business needs the same type of campaign. Part of our job is recommending the right approach for your goals and budget, rather than defaulting to whatever’s easiest to set up.
Your product name£49.99yourstore.co.ukFree delivery
Your product name£24.00yourstore.co.ukIn stock
Your product name£12.50yourstore.co.ukFree returnsSearch Campaigns
The foundation of most Google Ads strategies. Your ads appear when someone actively searches for your product or service. High intent, highly measurable, and usually the first campaign we build for new clients.
Performance Max
Google's AI-powered campaign type that runs across Search, Display, YouTube, Gmail and Maps simultaneously. Powerful when you have strong conversion data and clear goals, but it needs careful setup and oversight.
Display Campaigns
Visual banner ads shown across millions of websites in Google's Display Network. Effective for building awareness in your local area or keeping your brand visible during longer buying cycles.
Remarketing
Targeting people who've already visited your website. Particularly effective for higher-value purchases - keeping your brand in front of warm prospects who didn't convert first time.
Shopping Campaigns
For e-commerce businesses, Shopping ads display your products directly in search results with images, prices and reviews. Often the highest-performing campaign type for product-based businesses.
Local Services Ads
For service-based businesses, Local Services Ads appear at the very top of Google search results - above standard paid ads - showing your business name, rating, and a direct call button. Pay per lead rather than per click, and carry Google's own "Google Screened" or "Google Guaranteed" badge.
Our Process
Our Process for Google Ads Success
Well-managed Google Ads campaigns offer much more than simply generating clicks.
They attract the right visitors and help connect your business with people who are actively searching for your products or services – through carefully chosen keywords, compelling ad copy and precise audience targeting. This means every element of your campaign should be carefully structured to work towards a defined goal.
Research and Competitor Analysis
We take time to understand your business, market and customers before building your campaigns.
Campaign Planning
Next, we create a tailored Google Ads strategy that aligns with your business goals, target audience and budget, ensuring every pound is invested wisely.
Setup and Launch
We build your Google Ads campaigns, write compelling ad copy and configure targeting, so your ads are ready to perform from day one.
Continuous Optimisation
Once live, we monitor performance closely. Ads, bids and targeting are regularly adjusted to drive more clicks, conversions and better ROI.
Transparent Reporting
You receive clear reports showing results, from leads and enquiries to sales and local traffic, so you always know how your campaigns are working.
Scaling and Growth
As results improve, we help you expand into new areas of Chester, Cheshire and the wider North West, maximising your growth potential.
Why Staunton Rook
Why Businesses Choose Staunton Rook Marketing For Google Ads
At Staunton Rook, we put customer service and client experience at the heart of everything we do. This commitment is one of the reasons why many Chester businesses choose to work with us long term. As a Google Ads agency in Cheshire, we make sure every client’s journey is positive, providing guidance and support at every stage, from the first PPC strategy and ad creation through to campaign launch, optimisation and ongoing management.
- Consistent, single point of contact
- Customer and technical liaison
- Fast, efficient response times
- Fluid project progression
- An extension of your team
- Long term customer relationships
We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
Wendy MartinMarketing Manager, RedrowI’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
Phil HerridgeManaging Director, Semper Paratus GroupWe’ve worked with Staunton Rook for over 10 years now, they have put in the time and effort to learn our technology and our applications so very little needs explaining. They just get on with it, spot things before we do and consistently deliver to a high standard. It’s exactly what we want from a long-term marketing partner.
Martin AndertonSales Director, Rotex Group
Agency vs DIY
Why Hire a Google Ads Agency Cheshire Instead of DIY?
Running Google Ads yourself is entirely possible. The problem is that Google’s platform is designed to take your budget, not protect it. Broad match keywords, smart campaigns with limited controls, and automated bidding strategies that optimise for Google’s revenue rather than yours all add up quickly.
The average business that comes to us after managing their own Google Ads has been spending 30-40% of their budget on irrelevant clicks – the wrong locations, the wrong search terms, or audiences with no real intent to buy.
A professionally managed campaign isn’t just about writing better ads. It’s about negative keyword lists that stop wasted spend on day one, bid strategies that are actually aligned to your margins, conversion tracking that tells you what’s working rather than what looks good on a dashboard, and landing pages that turn clicks into enquiries.
Online courses can teach you the interface. They can’t give you the market knowledge, the testing data, or the time needed to manage campaigns properly alongside running a business.
Choosing a Google Ads agency in Cheshire means your budget works harder from the start, and keeps improving over time.
Where does your budget go?
Your monthly budget
Negative keyword lists from day one
Bid strategies aligned to your margins
Conversion tracking that shows what works
Landing pages that turn clicks into enquiries
Illustrative only.
FAQs
Google Ads Agency Cheshire, FAQs
Can’t see your question? Our Cheshire team is happy to talk it through.
Yes. Even small businesses across Cheshire can benefit from targeted PPC campaigns that reach customers actively searching for your services.
Your budget depends on your goals, industry and competition. As a trusted PPC Agency Chester, we create cost effective plans that maximise your return on investment while generating high quality leads and sales.
As a transparent PPC Agency Chester, we provide clear reports that show leads, clicks, conversions and return on investment. You will always have visibility of performance, ensuring you know exactly how your advertising is helping your business grow.
Absolutely. We can focus your campaigns on Chester city centre, nearby towns such as Ellesmere Port, Wrexham or Northwich, or expand into broader areas across Cheshire and the North West. Our Google Ads Agency Chester ensures your ads reach the right audience.
We are a Chester based team with deep local knowledge. Beyond simply managing campaigns, we provide transparent reporting, measurable results and continual optimisation to help your business grow sustainably.
Yes. From keyword research and strategy to ad creation, tracking and optimisation, our PPC Agency Chester handles the entire process. You can focus on running your business while we drive enquiries and sales through your campaigns.
No. At Staunton Rook, we believe in flexibility. Many businesses in Chester prefer rolling agreements, and our PPC Agency Chester offers this so you can scale up or down depending on your goals, without being locked into lengthy commitments.
Our Toolkit
We Plan, Track And Report With The Latest Technology
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Get in touch with us to discuss how we can help.