Online Marketing
Website Design
Web Design from our Chester based agency, creating beautifully designed and built functional websites.
Manufacturing Marketing Agency
Driving Manufacturing Marketing for Long-Term Growth
The manufacturing sector is evolving – with global competition, digital disruption, and complex buyer journeys reshaping how manufacturers attract and retain clients. In this landscape, relying on referrals or outdated methods is no longer enough. A strategic marketing approach is essential to stand out, build credibility, and generate consistent demand in an increasingly competitive market.
At Staunton Rook, we are a marketing agency for manufacturers that understands the unique challenges of B2B marketing, long sales cycles, and technical product offerings. From brand positioning to lead generation, we create targeted marketing strategies that raise visibility, build trust, and drive real commercial results. Our expertise ensures your manufacturing business connects with the right buyers, through compelling, data-led campaigns tailored to your industry.
Who We Work With
Our Specialist Manufacturing Marketing Services
We provide tailored marketing solutions for manufacturing business’, including:
SEO for Manufacturing Companies
Ranking highly in search results is vital for generating quality B2B leads. Our SEO strategies for manufacturers are designed to attract engineers, buyers, and decision-makers actively searching for solutions, components, or suppliers online.
Manufacturing Website Design & Development
Your website should reflect the precision and professionalism of your operation. We design conversion-focused manufacturing websites that clearly communicate capabilities, industries served, and technical expertise – while generating leads.
B2B Lead Generation Campaigns
We build targeted digital campaigns that fill your pipeline with qualified prospects. From gated content and landing pages to paid advertising, we help you engage manufacturing buyers at every stage of the sales funnel.
Technical Product Marketing
We help make complex products easy to understand and sell. From technical datasheets and brochures to video explainers and 3D visualisation, we turn your product knowledge into effective, conversion-driven marketing content.
Branding for Industrial & Engineering Firms
Stand out in a crowded market with a bold, professional brand identity. We offer logo design, brand positioning, and visual identity development tailored to the needs of manufacturers and engineering companies.
Trade Show & Sales
Support Assets
Support your team with professionally designed exhibition stands, brochures, sales decks, and presentations. We ensure your brand looks sharp and consistent – whether you’re on the factory floor or at an international expo.
“Staunton Rook quickly integrated themselves within our business so they felt like an extension of the team rather than an outsourced resource. We are extremely impressed with the levels of creativity, communication, service and professionalism that they delivered.”
Mark Jones – Finance Director
Minera Roof Trusses
Why Work with Staunton Rook?
Choosing the right marketing partner for your manufacturing business§u generate high-quality leads, strengthen your brand presence, and support long-term business growth in a competitive, evolving industry.
- Industry Expertise
- Results-Driven Marketing
- Tailored Approach
- Over 20 Years Experience
- Proven Track Record
- Data-Driven Strategies
- Long-Term Partnerships
- Personalised Service
Let’s Talk Manufacturing Marketing
The manufacturing sector is evolving fast, and relying on trade shows or referrals alone is no longer enough to sustain consistent growth. To generate new leads, build trust, and position your business as a leader, you need a strategic, results-driven manufacturing marketing approach.
At Staunton Rook, we specialise in marketing for manufacturers, helping engineering firms, industrial suppliers, and production companies attract quality leads, improve brand positioning, and stay competitive in a digital-first landscape. With the right manufacturing marketing strategy, your business can connect with decision-makers, specifiers, and procurement teams looking for your expertise and capabilities.
A successful manufacturing marketing strategy should:
Improve visibility online through targeted SEO, PPC, and content marketing
Increase qualified enquiries by positioning your business as a trusted manufacturing partner
Support sales conversations with compelling, technical content and lead generation campaigns
Strengthen your industry reputation through case studies, LinkedIn, and email marketing
Whether you need SEO to appear in relevant industry searches, PPC campaigns to reach procurement professionals, or a conversion-focused website to showcase your products and capabilities, we have the expertise to deliver a tailored manufacturing marketing solution that drives measurable results.
Manufacturing Marketing - Helping Industrial Brands Build a Stronger Presence
In an industry where trust, capability, and visibility are essential, manufacturers need a targeted marketing strategythat attracts high-value leads, builds brand authority, and supports long-term business growth. A strong online presence can make all the difference when competing for contracts, standing out at trade shows, or winning tenders in a globalised market.
At Staunton Rook, we specialise in manufacturing marketing, delivering tailored solutions that help industrial suppliers, engineering firms, and production businesses generate enquiries, increase credibility, and grow their brand across digital and offline channels.
SEO for Manufacturing Companies
In the manufacturing sector, being found online is essential for attracting procurement teams, engineers, and decision-makers. Whether you’re a component supplier, subcontractor, or specialist manufacturer, potential buyers are searching Google for solutions like yours – and if you’re not ranking at the top, you’re losing leads to your competitors.
Why SEO Matters for Manufacturers
Improves visibility – Appear in search results when buyers search for products, parts, or production capabilities.
Generates high-value leads – Attract decision-makers actively searching for suppliers and partners.
Builds credibility – A professionally optimised website positions your business as a trusted, capable manufacturer.
The Importance of Local SEO in Manufacturing
Many manufacturers serve specific regions or operate across multiple sites, making local SEO essential. Optimising for geographic searches helps buyers discover your services when and where they need them.
Google Business Profile Optimisation – Make sure your factory or facility shows up in local search and Google Maps.
Location-Based Keywords – Rank for searches like “sheet metal fabricator in Sheffield” or “precision engineering company near me”.
Reviews & Case Studies – Build credibility through client testimonials, case studies, and industry recognition.
Manufacturing Marketing FAQ's
Manufacturing marketing refers to the strategies and activities used to promote manufacturing businesses, attract new clients, and generate leads. It includes branding, SEO, website development, paid advertising, and B2B content marketing tailored to technical and industrial audiences.
Marketing helps manufacturers increase visibility, attract decision-makers, and stand out in a competitive industry. It supports lead generation, builds brand trust, and helps communicate complex offerings in a clear, engaging way.
A strong manufacturing marketing strategy should include technical SEO, a conversion-focused website, lead generation campaigns, case studies, LinkedIn outreach, and clear brand messaging. It must align with the B2B sales process and long buying cycles.
Yes – a manufacturing marketing agency like Staunton Rook specialises in building targeted campaigns that attract qualified B2B leads, using channels like Google Ads, SEO, LinkedIn, email marketing, and content tailored to engineers, specifiers, and buyers.
B2B manufacturing marketing focuses on longer sales cycles, technical content, and appealing to procurement professionals, engineers, and industry-specific buyers. It often requires detailed product knowledge and strategies built around ROI and lead quality.
With the right strategy in place, manufacturers can expect increased website traffic, higher-quality enquiries, improved brand positioning, and long-term growth through consistent lead generation and digital visibility.
SEO helps your manufacturing company appear in search results when potential customers are researching services, capabilities, or suppliers. It increases online visibility, drives organic traffic, and supports long-term lead generation without relying solely on paid ads.
The most effective channels for manufacturing marketing include LinkedIn, SEO, Google Ads, trade publications, and email marketing. The right mix depends on your target audience, product type, and sales process – and a specialised agency can help build the ideal strategy.
Our Marketing Packages
There are 4 marketing packages which we can offer you:
ROOK
Business
Starter
Package
This package is ideal for new businesses to provide the marketing tools to start engaging with customers and building your company’s brand.
from £350
PER MONTH
KNIGHT
Online
Marketing
Package
This online marketing package has been designed for businesses that are purely focused on developing their current and on-going online presence.
from £495
PER MONTH
QUEEN
Business
Growth
Package
A comprehensive marketing solution which will develop and implement a successful marketing strategy to further grow your business and achieve its objectives.
from £795
PER MONTH
KING
Outsourced Marketing Department
A complete marketing package consisting of a highly experienced full marketing department including a design studio at your fingertips.
from £1,995
PER MONTH
Make Your Move - Get A Quote!
Get in touch with us to discuss how we can help.
We will only contact you in relation to the above enquiry, we promise never to pass your details on to 3rd parties and your information will be treated in accordance with our Privacy Policy.
Recent Work
Website Design
Countryside Caravans
Website Design
KCA People
Logo Design
Coco Property
Event Brochure
Flat Cap Hotels
Website Design
Minster WMS
Site Plan Design
Castle Green Homes
T-Shirt Design
Seven Sins
Website Design
Flinton Blythe
Brochure Design
Polar Coatings
Website Design
Shahrzad Jeffery
Exhibition Design
Sweco
Logo Design
Art Therapy Chester
Packaging Design
Polar Coatings
Poster Design
Countryside Caravan Park
Brand Identity
The Fusion Growth Company
Brand Identity
Angelo Hair
Exhibition Design
Rotex Group
Brochure Design
Chrysalis Recruitment
Website Design
Zippys Playworld
Report & Accounts
Redrow Group
Report & Accounts
GBG Group
Logo Design
Abersoch Gin
Interim Report Design
Redrow
Logo Design
BM&M
Website Design
Develop Capability
Leaflet Design
CamGas
Report & Accounts
Redrow
Leaflet Design
Gateway
Web Design
Semper Paratus Group
Report & Accounts
GB Group
Brand Guidelines
Semper Paratus Group
Brochure Design
CamGas
Logo Design
Messe365
Website Design
LB Online Fitness
Logo Design
LB Online Fitness
Leaflet Design
North Cheshire Community Rail
Signage Design
Redrow
Logo Design
1850
Logo Design
Gateway
Brochure Design
Redrow
Social Media
Chrysalis Recruitment
Direct Mail
Redrow
Logo Design
WrexRent
Logo Design
MSP Host
Brand Identity
Simon Bennett
Event Banner
Redrow
Report & Accounts
Redrow
Corporate Literature
Parry & Evans
Corporate Identity
Chrysalis Recruitment
Corporate Identity
Ellice Francis
Brochure Design
Redrow
Website Design
Camper Rent UK
Website Design
Minera Roof Trusses
Brand Identity
Collister & Glover
Corporate Literature
S4YC Education
Press Advertising
Greensleeves Lawncare
Banner Stand
CamGas LPG
Logo Design
Camper Rent
Direct Mail
Tradebe
Exhibition Design
Rotex Screeners
