OFFLINE MARKETING
Logo Design
Logo Design at our Chester Marketing agency is an area in which we excel and we pride ourselves on.
OFFLINE MARKETING
Logo Design Chester
Logo Design at our Chester Marketing Agency is an area which we pride ourselves on. The design of a company logo is an extremely important aspect of a company’s overall marketing. It visually displays the company’s brand identity, reflects the brands personality and is a visual way of customers recognising a business.
As businesses grow and evolve, updating the company logo can easily be overlooked but corporate branding is an extremely important aspect of a company’s overall marketing. Having a suite of stationery that enhance the branding and promote a professional look and feel sets your business up for success.
If you think your company logo design is beginning to look outdated or no longer fits with your business strategy our in-house design studio can work with you to redesign a company logo that can reposition your business and offering, projecting exactly the right image to the right target audience.
Once your logo design has been created and approved the next stage is for us to show you it in a working environment – business card design and creation is an ideal way to do this.
Logo Design Process in Chester
At Staunton Rook, our logo design process has been refined over 20 years of working with businesses across Chester, Cheshire and beyond. We take the time to truly understand your business before a single concept is sketched, ensuring the logo we create is the right fit for your brand, not just a nice-looking design.
01
Discovery & Brief
Every great logo starts with a conversation. We’ll take the time to understand your business, your target audience, your competitors and the values you want your brand to communicate. Whether you’re a new Chester start-up building a brand from scratch or an established business looking to refresh an outdated logo, we tailor our approach to your specific needs.
Research & Concept Development
Our designers research your sector, study the competitive landscape and explore creative directions before developing initial concepts. We don’t reach for the nearest stock icon — every concept we develop is original, purposeful and built around your brief.
02
03
Concept Presentation
We present an initial set of logo concepts for you to review. Each concept is presented in context — shown on relevant materials such as business cards, letterheads or signage — so you can see how it performs in the real world, not just on a white background.
Refinement & Revisions
Your feedback shapes the next stage. We refine your preferred direction, adjusting typography, colour, proportions and styling until the design is exactly right. We work collaboratively throughout this stage, it’s your logo and it needs to feel right to you.
04
05
Finalisation & File Delivery
Once the design is approved, we prepare a comprehensive set of final files ready for use across print and digital. Your logo design package includes:
- Vector files (AI, EPS, SVG) for scalable use at any size
- High-resolution raster files (PNG with transparent background, JPEG)
- PDF versions for print use
- Colour variants — full colour, reversed (white), and single colour/mono
- Dark and light background versions
Logo Design Deviverables
Business Card Design and Print
Your business card design is one of the first tangible pieces of marketing material you will hand to a prospective client. It needs to be striking, represent what you do and set you apart from the competition. It is much more than simply a device for passing your contact details. The internet is awash with companies providing fast turnaround, low cost solutions for business cards however you certainly do get what you pay for and when it comes to the finish of your business cards a little extra goes a long way. The stock you use, the print finishing, the colours, the shape and size will all reflect on you and your brand – it is so important to get it right. We can provide you with a high-quality design and arrange the print on your behalf, we can also advise on the finish that will give your cards that little bit extra. To discover more about print finishing check out our recent news story Is Your Print Packing a Punch.
Business Stationery Design
- Business Cards
- Letterheads
- Envelopes
- Compliment Slips
- Invoices
- Order Books
- Notepads
- Appointment Cards
- Mailing Labels
What to include in your business stationery:
Your business stationery should include your company logo design, address and contact details (telephone, website and email) as an absolute minimum. In relation to your letterhead there are also legal considerations to take into account – your registered trading address and company number should also be visible. Beyond this it is up to you, social links can be advantageous to inform people where they can follow you. Depending upon the industry in which you operate certification logos and licenses can be included to reinforce your position as a leading authority in your sector and invoke confidence. Above all your stationery should be consistent – ensure that it all follows the same theme and styling – specify your branded colours and stick to them. If you have the budget to utilise pantone colours rather than CMYK for your brand colours go for it as it will mean that you can achieve maximum consistency every time you do a print run.
To discuss your business stationery design requirements get in touch with us.
Brand Guidelines
Brand Guidelines are the bible to your branding. They clearly outline how your logo design and associated branding material should be used and the application of such elements in different contexts. They include specific guidance as to the typography, colours and even imagery that make up your brand and how they should be reproduced to keep your brand cohesive and consistent. Brand guidelines will be used inside your organisation to ensure consistency but they should also be distributed to any third-parties who will be responsible for representing your brand including designers, marketing companies, printers and journalists.
Brand Guideline documents can vary in size from a couple of pages all the way through to extensive documents, we find that between 12 – 20 page documents are best as they allow for detailed coverage whilst also remaining user friendly. The key is to ensure they are used so it is essential to make it clear and concise. Brand Guidelines are usually created as part of the brand creation process however this is not always the case. It is never too late to put brand guidelines in place as they will ensure consistency of brand so that your brand identity appears the same whoever applies it, this will help affirm your brand, present a professional image and build trust with those who are exposed to it. If you would like assistance in producing a set of brand guidelines for your business please contact us.
Logo Design
FAQ's
Logo design costs vary depending on the complexity of the brief and the scope of work involved. At Staunton Rook we offer professional logo design tailored to your budget, starting from only £720.00, whether you're a Chester start-up needing a clean, simple mark or an established business requiring a full brand identity. We provide a detailed quote following an initial consultation so you know exactly what's included before any work begins.
A typical logo design project at our Chester studio takes between two and four weeks from initial briefing to final file delivery. Timescales can vary depending on the number of concepts required, the revision process and how quickly feedback is provided. We'll agree a clear timeline with you at the outset so there are no surprises.
You'll receive a full set of files covering both print and digital use — including vector files (AI, EPS, SVG), high-resolution PNG files with transparent backgrounds, JPEG files and print-ready PDFs. You'll also receive colour variants including full colour, mono and reversed versions, so your logo works across every application.
Absolutely. Many Chester businesses come to us with a logo that served them well in the early days but no longer reflects where the business is today. We can evolve your existing logo — retaining brand equity while modernising the design — or start entirely fresh if a clean break is the right move. We'll advise honestly on which approach is best for your business.
Yes. Once your logo design is signed off and final payment is made, full ownership and copyright of the design transfers to you. You're free to use it however you wish across print, digital, signage, merchandise and beyond with no ongoing licensing fees or restrictions.
Online logo builders can produce something quick and cheap, but they rely on shared template libraries — meaning other businesses may end up with a near-identical logo. A Chester-based agency like Staunton Rook creates an original design built specifically around your brand, your audience and your market. You also get the benefit of working directly with experienced designers who understand the local business landscape and can provide strategic brand advice, not just a pretty graphic.
Brand guidelines aren't essential when you first launch a logo, but they quickly become invaluable as your business grows. They ensure your logo and brand are applied consistently whether it's being used by an internal team member, a printer in Chester or a national media outlet. We recommend them to any business planning to scale, take on staff or work with third-party suppliers — and we can produce them as part of your logo design package or as a standalone project.
Yes. Once your logo design is finalised we can design and arrange print for your full stationery suite — business cards, letterheads, compliment slips, envelopes and more. We work with trusted print suppliers to ensure the finished product does justice to the design, advising on paper stock, finishes and print techniques that will make your brand stand out. It's a seamless end-to-end service from concept through to having printed materials in your hands.
I can’t recommend Staunton Rook highly enough – absolutely outstanding, super professional, and genuinely going above and beyond.
I’m truly grateful for their professionalism, kindness, and dedication. If you’re looking for a team that really cares about their clients and consistently delivers great work, Staunton Rook is the one.
Borga Gusso
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