From our agency in Chester City Centre we plan, manage and implement PPC campaigns. Pay per Click or AdWords is an advertising model designed to funnel traffic to your website. The amount spent is directly proportional to the number of visitors that click through to your website meaning that you only pay if someone clicks on your advert.

Whilst PPC is an effective model to drive traffic to your website it also provides a number of other benefits including advanced targeting opportunities including keyword, location, timing and device but also the power to monitor advertising spend adjusting budgets on a daily basis if necessary.

However, just like traditional advertising, the advert needs to be well written and speaks to your target audience. A badly worded PPC advert will attract many visitors who have no interest in your product, this will cost you dearly and therefore it is very important that this is managed well. A well-managed PPC campaign can be a very cost effective method of generating new leads.

Pay Per Click Chester


Remarketing Campaigns

Remarketing is a highly effective method of ensuring that your brand remains at the forefront of your target customers awareness and interest. A well-executed remarketing campaign can take a warm or previously interested lead and convert it into a qualified customer for your business. Talk to us today to discover how remarketing can help your business, we can work with budgets of all sizes.

  • Brand exposure & improved brand recall
  • Audience targeting
  • Flexible budget
  • Higher conversion rates
  • Reduced loss of potential customers
  • Reduced cost compared to CPC
  • TARGETS INITIAL VISIT

    Visitor visits your website and is tracked through the remarketing functionality.

  • VISITOR EXITS WEBSITE

    Visitor completes their visit, this could involve minimal or advanced interaction and then leaves.

  • REMARKETING

    Visitor then goes on to visit other websites and your remarketing advert appears on certain sites.

  • RECAPTURED!

    Upon seeing your remarketing advert the visitor is enticed to return to your site.

Pay Per Click (PPC) advertising is a highly targeted and cost effective method of reaching potential customers and increasing website traffic. A well set up and consistently managed PPC campaign can provide you with almost immediate leads.

Rachael Battersby, Account Director
PPC Agency Chester

Remarketing and your digital strategy

Remarketing is particularly applicable to the basic fundamentals of the AIDA (Awareness, Interest, Desire, Action) principal of the customer journey. Our diagram below demonstrates how it can fit into your overall digital marketing strategy in re-engaging a potential customers interest and desire to do business with you:

Awareness

SOCIAL MEDIA ADVERTISING
DEMOGRAPHIC SELECTION
INTEREST TARGETING
KEYWORD PLANNING

Interest & Desire

REMARKETING
PPC CAMPAIGNS
ORGANIC SEO
SOCIAL MARKETING

Action

EMAIL MARKETING
REMARKETING
PPC CAMPAIGNS
ORGANIC SEO

Loyalty

MARKETING AUTOMATION
DIRECT EMAIL MARKETING
SOCIAL INTERACTION
AFFILIATE MARKETING

Contact us for a Free, no obligation quotation today!

Click the button to complete the form and we will be in touch.

For a FREE 1 Hour Consultation Call +44 (0)1244 323 250