Due to the constant wave of new features and updates social media companies roll out, it can be difficult to dedicate enough time to each new feature in order to utilise a platform correctly, ensuring you’re achieving maximum results whilst presenting an image which is well thought out and on brand. It is very easy to devalue your brand through sloppy, inconsistent social media posts. We understand however that not everyone has access to marketing professionals, photographers and graphic designers to create polished, planned content.
That is where we come in – from our office in Chester, we can research, plan and implement a variety of social media campaigns across all platforms for you, taking the pain and stress away leaving you with a perfectly tuned set off social platforms streaming content that reflect your business.
As mentioned, social media marketing has now become a very important and valuable tool to communicate with specific target audiences. Facebook, Twitter, Instagram, Pinterest, LinkedIn plus many more, can assist you in generating new business. Some sites allow you to build relationships with current and prospective customers, some are better suited to brand building and others focus on providing a more intimate level of customer service. Either way, it is a valuable free marketing communication tool that should not be ignored.
LinkedIn is one of the most versatile social media sites for B2B marketing, when used in conjunction with our lead tracking software it enables you to locate and research your target clients before you make an approach, understanding their background and focus making it much easier to engage. It is also useful to promote your own product/service or event through special interest groups.
Paid for Advertising Campaigns is also an excellent method of getting your product or service in front of your target audience. Targeting and selection has never been as easy as it is today - utilising the power of the databases that power social media platforms allows you to run advertising campaigns on a PPC basis very similar to the way in which Google Adwords works. Additionally, with the introduction of the Facebook pixel you can employ retargeting into your strategy to maximise the power of recall and recognition marketing.
Your choice of social media platform should take into consideration the audience that you are targeting. For example, if you are holding an event to launch a new range of jeans to 16 – 35 year olds, you may put together a board of images on Pinterest and then promote this through Facebook and Twitter.
If you’re releasing new products, Instagram is one the most successful platforms to promote your goods. With their newly introduced shopping feature, you can feature products through organic posts and stories or people can find you using the search & explore button. The shopping feature allows you to create a description and price of the product and will link straight to your site, so they can purchase your product in 2 to 3 simple clicks.
If you operate in a Business to Business environment then LinkedIn is likely to be at the forefront of your social media strategy. We can advise you on the best approach for your business and take care of all content creation, planning, scheduling and ongoing management of your social media platforms. Talk to us today to discover more.