For many businesses – especially in specialist sectors like engineering – exhibitions present a unique and often underutilised opportunity to showcase innovation, connect with new audiences and drive sales. A well-executed exhibition strategy isn’t just about showing up – it’s about showing up with purpose, impact and precision.
At Staunton Rook, we’ve supported countless engineering clients through the complex world of exhibitions – from planning logistics and designing stands to ensuring their brand presence stands out on a global stage. One of our recent projects demonstrates just how powerful exhibitions can be when executed correctly.
Putting Engineering Innovation Centre Stage at LIGNA 2025
This week, we supported long-standing client The Rotex Group at LIGNA 2025 in Germany – the world’s leading trade fair for the woodworking and processing industries. As a business with deep roots in engineering excellence, Rotex wanted to go beyond a typical trade stand and make a lasting impression.
We helped them do exactly that.
From transatlantic logistics – transporting their CS Model machine all the way from America – to custom designing branded graphic panels and building their shell scheme from scratch, this was a complete end-to-end exhibition solution. Every element was carefully planned, designed and installed to reflect the precision and quality that Rotex is known for.
Why Exhibitions Still Matter
In an increasingly digital world, face-to-face interaction remains invaluable. Here’s why exhibitions can still pack a powerful punch for the right business:
- Live Product Demonstrations
There’s no better way to showcase machinery, systems or specialist technology than in person. Visitors can see, touch and understand how your product works – something no website or brochure can replicate. - Targeted Audience Access
Exhibitions like LIGNA attract a highly specific and engaged audience. For Rotex, this meant speaking directly to potential buyers, engineers and decision-makers already invested in the sector. - Brand Visibility on a Global Stage
A custom-built stand, like the one we created for Rotex, not only elevates your brand’s profile – it positions your business as an innovator in your field. You’re not just present – you’re memorable. - Lead Generation and Relationship Building
From new contacts to strengthening existing relationships, exhibitions offer a unique space for authentic, valuable conversations – the kind that lead to long-term business. - Showcasing Credibility
Standing shoulder to shoulder with industry leaders is a powerful way to build trust. For engineering brands, being seen at major events like LIGNA sends a clear signal: we’re serious, we’re capable, and we’re here to lead.
Planning Makes Perfect
Just like a product launch, success at an exhibition doesn’t happen by chance. It takes careful planning, expert coordination and a clear understanding of your brand’s goals.
Whether it’s managing international logistics or creating bold, effective graphics – we help brands take full advantage of their exhibition opportunities. Because when done right, the return on investment from a single event can be extraordinary.
Thinking about your next exhibition?
From shell schemes and stand design to pre-show marketing and logistics – we can help you maximise every opportunity. Let’s make your next show one to remember.
