In today’s competitive digital landscape, brands cannot rely on one-off social media campaigns to drive consistent results. Success comes from understanding the customer journey and nurturing audiences at every stage. This is where funnel advertising proves invaluable, particularly when paired with effective remarketing strategies.
At Staunton Rook, we help businesses build data-driven advertising funnels that not only increase visibility but also drive conversions. One recent success story comes from our long-standing client, Countryside Caravans, who we’ve helped turn website visitors into loyal customers through strategic social media remarketing.
What is Funnel Advertising?
Funnel advertising is a structured approach to marketing that aligns adverts with each stage of the customer journey; awareness, consideration and conversion. Rather than targeting everyone with the same message, we tailor creative content to match the customer’s intent and familiarity with the brand.
- Top of the funnel (Awareness): Broad, engaging campaigns introduce the brand to new audiences.
- Middle of the funnel (Consideration): Targeted adverts showcase benefits, testimonials and product features to warm prospects.
- Bottom of the funnel (Conversion): Personalised remarketing ads encourage users to take action – such as making a purchase or enquiry.
This structured approach helps businesses use advertising spend efficiently, delivering the right message to the right audience at the right time.
Case Study: Countryside Caravans
Countryside Caravans, one of the leading suppliers of caravans and leisure vehicles in North Wales, wanted to increase enquiries from their website and boost overall brand awareness. While their site already attracted a high volume of visitors, many left without making contact.
To tackle this, we implemented a remarketing strategy as part of a wider social media advertising funnel. Using advanced tracking and audience segmentation, we remarket to everyone who visits the Countryside Caravans website with tailored adverts across Facebook, Instagram and other social platforms.
These adverts reintroduce the brand to potential customers, showcasing special offers, new caravan models and customer testimonials. The goal is simple – to drive them back to the website and encourage them to convert.
The results speak for themselves. Countryside Caravans now enjoy a consistent flow of high-quality traffic and increased conversion rates from audiences who are already familiar with their brand.
Why Remarketing Works
Remarketing is one of the most cost-effective tools within social media marketing. By targeting users who have already shown interest in your products or services, you can:
- Increase brand recall — reminding users of what caught their attention.
- Boost conversion rates — retargeted users are more likely to take action.
- Maximise ad spend — focusing budget on warm leads rather than cold audiences.
- Stay visible — keeping your business top-of-mind during the buying process.
When executed well, remarketing campaigns can deliver some of the highest returns on ad spend of any digital channel.
Building a Complete Social Media Funnel
A well-constructed funnel doesn’t stop at remarketing. It blends multiple stages and creative formats — from engaging video ads to product showcases and lead magnets. At Staunton Rook, we combine:
- Strategic audience segmentation
- Platform-specific creative design
- Campaign optimisation
- Performance analysis and reporting
Our team ensures every stage of your funnel supports your broader marketing objectives — whether that’s brand awareness, lead generation or direct sales.
Partner with Staunton Rook
Funnel advertising and remarketing are key to turning passive browsers into active customers. As Countryside Caravans’ success demonstrates, remarketing through social media advertising is not just about visibility – it’s about driving real business growth.
If you’d like to learn more about how Staunton Rook can help you develop a results-driven social media advertising strategy, get in touch with our team today.
