Launching a new healthcare brand is about more than just creating a logo and a website – it’s about building trust before a patient even walks through the door. When Your Chester GP approached Staunton Rook to develop their brand identity and online presence, the brief was clear: create a patient-first private GP service that feels approachable, professional, and rooted in the Chester community.

We delivered the complete package, from brand creation to website launch – ensuring that Your Chester GP entered the market with confidence and clarity.

Building a Healthcare Brand from the Ground Up

Healthcare brands face a unique challenge: they need to project both clinical authority and personal warmth. For Your Chester GP, we began with an in-depth branding process that defined their values, tone of voice, and visual style.

• Brand identity – A clean, modern logo paired with a calming colour palette to instil trust while differentiating from NHS branding.
• Tone of voice – Clear, reassuring, and free from medical jargon, designed to make patients feel heard and understood.
• Community connection – Messaging that places Your Chester GP as part of Chester’s healthcare landscape, but with the flexibility, accessibility, and speed private care can offer.

Designing for Trust and Simplicity

We know that for patients, booking an appointment is often the most stressful part of the process. That’s why we built the Your Chester GP website to be as user-friendly as possible.

• Streamlined navigation so patients can quickly find services, pricing, and booking information.
• Responsive design to ensure a seamless experience on mobile, tablet, and desktop.
• Clear service pages with transparent information, so patients know exactly what to expect.

Results from Day One

From launch, the combination of consistent branding, a clear online presence, and the Patient Promise gave Your Chester GP immediate credibility. Early engagement showed that patients valued the transparency, and the brand quickly established itself as a trusted choice for private healthcare in Chester.

At Staunton Rook, we don’t just design logos or build websites – we create brands that work in the real world. For Your Chester GP, that meant blending trust, clarity, and accessibility into every part of the brand experience.

If you’re launching a new service or want to reposition your business for stronger market impact, talk to us about building a brand that delivers from day one.