Logo Design at our Chester Marketing Agency is an area which we pride ourselves on. The design of a company logo is an extremely important aspect of a company’s overall marketing. It visually displays the company’s identity, reflects the brands personality and is a visual way of customers recognising a business.
As businesses grow and evolve, updating the company logo can easily be overlooked but corporate branding is an extremely important aspect of a company’s overall marketing. Having a suite of stationary that enhance the branding and promote a professional look and feel sets your business up for success.
If you think your company logo is beginning to look outdate or no longer fits with your business strategy our in-house design studio can work with you to redesign a company logo that can reposition your business and offering, projecting exactly the right image to the right target audience.
Once your logo has been created and approved the next stage is for us to show you it in a working environment - business card design and creation is an ideal way to do this.
Brand Guidelines are the bible to your branding. They clearly outline how your logo design and associated branding material should be used and the application of such elements in different contexts. They include specific guidance as to the typography, colours and even imagery that make up your brand and how they should be reproduced to keep your brand cohesive and consistent. Brand guidelines will be used inside your organisation to ensure consistency but they should also be distributed to any third-parties who will be responsible for representing your brand including designers, marketing companies, printers and journalists.
Brand Guideline documents can vary in size from a couple of pages all the way through to extensive documents, we find that between 12 - 20 page documents are best as they allow for detailed coverage whilst also remaining user friendly. The key is to ensure they are used so it is essential to make it clear and concise. Brand Guidelines are usually created as part of the brand creation process however this is not always the case. It is never too late to put brand guidelines in place as they will ensure consistency of brand so that your brand identity appears the same whoever applies it, this will help affirm your brand, present a professional image and build trust with those who are exposed to it. If you would like assistance in producing a set of brand guidelines for your business please contact us.