Size And Bleed
Set the document to the finished size, with 3mm bleed on every edge for print.
Client Support
Marketing Size Guide
A helpful guide to the size specifications you will come across in your marketing, in print and on screen.
Marketing Size Guide
Every Size You Need, In One Place
Paper sizes, print formats and social media specifications can be confusing if you do not work with them every day.
Not sure of the difference between A4 and A6, what a DL leaflet is, or the right size for a social media cover image? Use the size finder to see each size to scale, then check the reference tables below.
- Paper SizesThe full ISO A range, in millimetres and inches.
- Print FormatsBusiness cards, DL leaflets, brochures and banners.
- Social MediaCurrent image sizes for the main platforms.
- Web And AdsWebsite, email and display ad sizes.
Size Finder
A4
Sizes In The Real World
Formats We Design Every Day
Real pieces from our studio, from an 85 × 55mm business card to a site hoarding.
A4 Folded LeafletMinera Roof TrussesSee More 
85 × 55mm Business CardsParry and EvansSee More 
99 × 210mm DL LeafletNorth Cheshire Community RailSee More 
A4 LetterheadStationerySee More 
Pop-Up DisplaySOS SalesSee More 
Site HoardingRedrow, Reduce The RubbleSee More 
Phone ScreenSeven Sins ClothingVisit Website
Quick Reference
Marketing Sizes At A Glance
Print, paper, social and web sizes in one place.
Paper has used the ISO A system since 1975. Each size is exactly half the one before, and A0 is one square metre. The US, Canada and Mexico use a letter system instead, where the closest equivalent to A4 is US Letter.
| Size | Millimetres | Inches |
|---|---|---|
| A0 | 841 × 1189 | 33.1 × 46.8 |
| A1 | 594 × 841 | 23.4 × 33.1 |
| A2 | 420 × 594 | 16.5 × 23.4 |
| A3 | 297 × 420 | 11.7 × 16.5 |
| A4 | 210 × 297 | 8.3 × 11.7 |
| A5 | 148 × 210 | 5.8 × 8.3 |
| A6 | 105 × 148 | 4.1 × 5.8 |
| A7 | 74 × 105 | 2.9 × 4.1 |
| A8 | 52 × 74 | 2.0 × 2.9 |
Weight dictates thickness, and whether a brochure feels flimsy or substantial.
| Weight | Type | Typical use |
|---|---|---|
| 80–100gsm | Thin paper | Letterheads and copy paper |
| 100–120gsm | Medium weight paper | Flyers and inner pages |
| 120–160gsm | Thick paper | Brochure pages and leaflets |
| 160–200gsm | Thin card | Folded leaflets and covers |
| 200–300gsm | Medium weight card | Postcards and brochure covers |
| 300gsm+ | Thick card | Business cards and invitations |
Platforms change their specifications often, so check before you design. These are the sizes we work to.
| Platform | Image | Pixels |
|---|---|---|
| Feed, portrait | 1080 × 1350 | |
| Feed, square | 1080 × 1080 | |
| Instagram, Facebook, TikTok | Stories and Reels | 1080 × 1920 |
| Page cover | 851 × 315 | |
| Facebook, LinkedIn | Link share image | 1200 × 630 |
| Image post | 1200 × 627 | |
| Company cover | 1128 × 191 | |
| LinkedIn, X | Profile or logo image | 400 × 400 |
| X | Header | 1500 × 500 |
| YouTube | Thumbnail | 1280 × 720 |
Common website, email and display ad sizes.
| Use | Pixels |
|---|---|
| Website hero | 1920 × 1080 |
| Leaderboard ad | 728 × 90 |
| MPU ad | 300 × 250 |
| Half page ad | 300 × 600 |
| Mobile banner ad | 320 × 50 |
| Billboard ad | 970 × 250 |
| Email width | 600 wide |
| Open Graph image | 1200 × 630 |
Artwork Checklist
Five Things To Check Before You Send Artwork
Most print problems come from artwork set up for the screen, not the press.
Resolution
Use images at 300 pixels per inch at the size they will print.
Colour
CMYK for print, RGB for screens, and Pantone where your brand needs an exact match.
Safe Area
Keep text and logos away from trimmed edges and platform crop zones.
File Format
Print-ready PDF for print. JPG, PNG or WebP, sized properly, for the web.
Not sure your files are ready? Our studio can check them.
Need It Designed?
Artwork Set Up Right First Time
Our studio designs to the right size, resolution and colour set-up for wherever your work will appear, so nothing comes back pixelated, cropped or the wrong colour.
- Correct size and bleed
- Print-ready resolution
- CMYK, RGB and Pantone
- Safe areas respected
- Every platform’s specification
- Files checked before print
I can’t recommend Staunton Rook highly enough – absolutely outstanding, super professional, and genuinely going above and beyond. I’m truly grateful for their professionalism, kindness, and dedication. If you’re looking for a team that really cares about their clients and consistently delivers great work, Staunton Rook is the one.
Borga GussoSeaVoxWe have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
Wendy MartinMarketing Manager, RedrowI’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
P HerridgeSemper Paratus Group
Why Studio-Prepared Artwork Beats DIY Files
Small set-up mistakes are expensive once something is printed. Here is how the two compare.
| Area | Staunton Rook artwork | DIY files |
|---|---|---|
| Size | Built to the finished size with bleed | Resized at the last minute |
| Resolution | 300 pixels per inch for print | Images pulled from a website |
| Colour | Set up for print or screen | Colours that shift when printed |
| Text | Kept inside safe areas | Trimmed or cropped |
| Formats | Print-ready PDF and web files | Whatever the software saves |
| Checks | Proofed before it goes out | Spotted after printing |
If in doubt, send it to us first. It is far cheaper to fix a file than a print run.
Who We Work With
For a FREE 1 Hour Consultation Call
Frequently Asked
Marketing Size Guide FAQs
Can’t see your question here? Call us on +44 (0)1244 323 250 or send us a message.
A4 is 210 × 297mm, or 8.3 × 11.7 inches. It is half the size of A3 and twice the size of A5.
A5 is exactly half of A4: 148 × 210mm. It is popular for flyers, booklets and notebooks.
A DL leaflet is 99 × 210mm, one third of an A4 sheet. It fits a standard DL envelope and most leaflet racks.
Bleed is extra artwork beyond the trim line, usually 3mm, so there are no white edges when the print is cut.
Thick card of 300gsm or more gives a business card a substantial feel.
For the feed, 1080 × 1350px (4:5 portrait) takes up the most space on a phone, and 1080 × 1080px squares are still supported. Stories and Reels are 1080 × 1920px.
Make Your Move
Make Your Move - Get A Quote!
Tell us what you need, and our studio will design it to the right specification.