Horizon Commercial Solar

Business Growth Package Case Study

A growth roadmap, a new brand and a 33-page website for Horizon Commercial Solar, ready for its first Google Ads campaign.

The Story

A Commercial Brand, Built To Grow

Rural & Country Energy has installed renewable energy from its base near Chester for 13 years. Its commercial solar work was growing, and it needed a brand and a website of its own to grow it further.

On our Business Growth Package, we started with a commercial growth roadmap, created the Horizon Commercial Solar brand and built a 33-page website with sector pages, customer case studies and a cost calculator. The site launched in October 2026, and its first Google Ads campaign launches in November.

Client
Horizon Commercial Solar, part of Rural & Country Energy
Sector
Commercial and agricultural solar
Package
Business Growth, The Queen
Services
Growth roadmap, branding, website and a Google Ads plan
What we deliveredHorizon
The Horizon Commercial Solar website homepageThe commercial solar cost calculator on the Horizon websiteThe sectors page on the Horizon Commercial Solar websiteA customer case study page on the Horizon Commercial Solar website

WebsiteA homepage built around one promise for business owners: take control of your energy costs.

Cost calculatorBusinesses see what solar could be worth to them, month by month, and can email themselves the results.

SectorsPages for farming, manufacturing, hospitality and logistics, each speaking to its own buyers.

Case studiesSeven customer case studies showing system size, savings, payback and carbon saved.

  • 33Pages in the new website
  • 7Customer case studies

The Brief

Room To Grow In Commercial Solar

Give the commercial solar business a brand, a website and a plan of its own.

Rural & Country Energy’s commercial work sat alongside its domestic business. Business owners, finance directors and farmers needed to see a specialist commercial installer, with proof, finance options and a clear next step.

What they needed

  • A commercial brandA name and identity built for business buyers.
  • A website that convertsSolutions, sectors, proof and finance in one place, leading to a site survey.
  • A plan for leadsA roadmap and a Google Ads plan to bring in qualified enquiries.

Our Approach

Strategy First, Then Brand And Website

A plan for growth, and the tools to deliver it.

01

A Commercial Growth Roadmap

We began with strategy: how the commercial business should sit alongside the domestic one, and what it needed to win more commercial work.

  • A recommendation for a separate commercial brand
  • A standalone commercial website
  • A three-month launch plan
02

The Horizon Brand

We developed the Horizon Commercial Solar name and identity, giving the commercial business a confident brand of its own.

  • Name development
  • Logo and visual identity
  • Brand applied across the website
03

A 33-Page Website

The website covers every solution and sector, with real customer case studies, finance options and a cost calculator, all leading to a site survey.

  • Pages for rooftop solar, battery storage, ground mount, EV chargers and solar carports
  • Pages for farming, manufacturing, hospitality and logistics
  • Seven customer case studies
  • A cost calculator and a qualifying enquiry form
  • Finance pages, including the Annual Investment Allowance
04

A Google Ads Plan

Ahead of launch, we planned the first Google Ads campaign around four buyers: owners and managing directors, finance directors, operations and facilities managers, and farmers.

  • Buyer profiles
  • Seven campaigns with keywords and ad copy
  • A conversion tracking plan
  • Launching in November 2026

The Results

Ready For Growth

What Horizon launched with in October 2026.

  • 33Pages in the new website
  • 5Solution pages
  • 4Sector pages
  • 7Customer case studies

What These Results Mean

Horizon Commercial Solar now has a brand and a website built for business buyers, with the proof and finance options they need to take the next step.

Its first Google Ads campaign launches in November 2026. We will add the results here once they come in.

What Horizon Got

  • A commercial growth roadmap
  • The Horizon Commercial Solar brand
  • A 33-page website
  • A cost calculator
  • A Google Ads plan

The Package Behind It

Built On The Business Growth Package

A comprehensive marketing solution which will develop and implement a successful marketing strategy to further grow your business and achieve its objectives.

£795a month

What Horizon got

  • A commercial growth roadmap
  • Buyer profiles for four types of customer
  • A new brand: Horizon Commercial Solar
  • A 33-page website with a cost calculator
  • Customer case studies and sector pages
  • A Google Ads plan
Aerial view of solar panels on a large commercial roofPackageBusiness Growth

What We Delivered

A Business Ready To Grow

Horizon now has a brand, a website and a plan built for commercial buyers. Here is what we delivered.

  • Growth roadmap
  • Buyer profiles
  • New brand
  • 33-page website
  • Cost calculator
  • Google Ads plan
  • I’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
    Phil HerridgeManaging Director, Semper Paratus Group
  • Staunton Rook quickly integrated themselves within our business so they felt like an extension of the team rather than an outsourced resource. We are extremely impressed with the levels of creativity, communication, service and professionalism that they delivered.
    Marc JonesFinance Director, Minera Roof Trusses
  • We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
    Wendy MartinMarketing Manager, Redrow

Frequently Asked

Business Growth Package FAQs

Can’t see your question here? Call us on +44 (0)1244 323 250 or send us a message.

Customer profiling, a marketing plan, branding and stationery, promotional literature, website design and build, SEO, ongoing website hosting support and social media management, from £795 a month on a 12 month retainer. Every package can be tailored.

Yes. For Horizon, we created a separate commercial brand so the commercial solar business could speak directly to business buyers, while the domestic business carried on under its own name.

Yes. We plan, build and manage Google Ads campaigns, with conversion tracking set up so you can see which searches bring in enquiries.

Make Your Move

Ready For Your Next Stage Of Growth?

Book a free one-hour consultation and we will show you how the Business Growth Package would work for your business.