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The Company
About Us 20 Years of Marketing Meet The Team Testimonials Importance of Marketing
Strategy & Planning
Marketing Planning Strategic Marketing Consultancy Reporting & Analysis AI Marketing Agency
Client Support
Working With A Marketing Agency Marketing Glossary Client Questionnaire Marketing Size Guide Digital Presence Audit
All Services
Websites & Digital
Web Design E-Commerce Websites Web Support Image Database Management
Search, Social & Email
Search Engine Optimisation AI Search Engine Optimisation Google Ads PPC Advertising Social Media Email Marketing
Branding & Design
Graphic Design Services Logo Design Brand Design Photo Retouching Advertising & PR
Print & Events
Brochure Design Promotional Leaflets Direct Mail Campaigns Annual Report Design Exhibition Graphic Design
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Online Marketing

PPC Agency Chester

Pay per click management from a PPC agency in Chester. Campaigns built to cut wasted spend, generate real enquiries and grow your bottom line.

PPC Agency Chester

Pay Per Click Management That Actually Delivers

You appear at the top of Google the moment someone searches for your service. You only pay when they click. And every penny is trackable.

We are a Chester-based PPC agency with over 20 years of experience running pay per click campaigns for businesses across the city and the wider North West, in professional services, trades, hospitality, construction, retail and more.

  • Built To Cut WasteNegative keywords, location targeting and match types set up properly from day one.
  • Tracked From Day OneConversion tracking shows which clicks become calls, forms and sales.
  • Plain-English ReportsLeads, conversions and cost per acquisition, every month.
  • No Long ContractsRolling monthly agreements. We keep your business by delivering results.
Work Out Your Wasted Spend See Our Results
Search Preview
Try:

With PPCYour ad sits above the organic results the moment someone searches.

Illustrative example. Ad wording and businesses are made up.

Where Your Budget Goes

How Much Of Your Budget Is Being Wasted?

The average business that comes to us after running its own Google Ads has been spending 30–40% of its budget on irrelevant clicks: the wrong locations, the wrong search terms, or people with no real intent to buy. Move the slider to see what that could mean for you.

£1,500a month

Could be going on irrelevant clicks

£450to£600

every month

An estimate, based on the 30–40% we typically find in self-managed accounts we take over. Your free review shows the real figure for your account.

What We Fix First

Every account we take on starts with a full audit. These are the changes that usually stop the waste fastest.

  • We block the searches that will never turn into customers, so they stop costing you money from day one.

Book A Free PPC Review

Proof, Not Promises

PPC Results We Can Point To

We have been running pay per click campaigns for over 20 years. Here is what that experience looks like in practice.

Robin Bridge Windows & Doors
+412%Qualified leads from Google Ads
Before1×
After5.1×

A 412% increase means more than five times the qualified leads.

20+ yearsCreating and managing Google Ads campaigns for Cheshire businesses.
30–40%Of budget typically wasted on irrelevant clicks in the self-managed accounts we take over.
Month 1In most cases, we can show improvements in cost per lead within the first full month of management.
Google Partner

A Google Partner Agency

Google Partner status is awarded to agencies that meet Google’s standards for campaign performance, ad spend and certification – and it’s verified directly by Google. Every member of our PPC team is Google Ads certified, so your account is always in qualified hands.

  • Google Partner
  • Google Ads certified team
  • 20+ years in paid search

Campaign Types

Which Campaign Fits Your Goal?

Not every Chester business needs the same type of campaign. Part of our job is recommending the right approach for your goals and budget, not defaulting to whatever is easiest to set up. Pick the goal closest to yours.

Your main goal

Where we would start

    A starting point. We confirm the right mix in your free review, using your budget and your margins.

    • Search Campaigns

      The foundation of most Google Ads strategies. Your ads appear when someone actively searches for your product or service. High intent, highly measurable, and usually the first campaign we build for new clients.

    • Performance Max

      Google’s AI-powered campaign type that runs across Search, Display, YouTube, Gmail and Maps at once. Powerful when you have strong conversion data and clear goals, but it needs careful setup and oversight.

    • Display Campaigns

      Visual banner ads shown across millions of websites in Google’s Display Network. Effective for building awareness in your local area or keeping your brand visible during longer buying cycles.

    • Remarketing

      Targeting people who have already visited your website. Particularly effective for higher-value purchases, keeping your brand in front of warm prospects who did not convert first time.

    • Shopping Campaigns

      For e-commerce businesses, Shopping ads show your products directly in search results with images, prices and reviews. Often the highest-performing campaign type for product-based businesses.

    • Local Services Ads

      For service businesses, these appear at the very top of Google, showing your business name, rating and a direct call button. Paid per lead rather than per click, with Google’s own screened or guaranteed badge.

    Our Process

    Our Process For PPC Management In Chester

    Every PPC account we manage in Chester goes through a structured process built to improve performance over time. We do not simply turn on ads and leave them running.

    01

    Audit And Research

    We review your existing account, or your market if you are starting fresh, identify what competitors are bidding on in Chester, and pinpoint where budget is being wasted.

    02

    Strategy And Planning

    We build a PPC strategy around your business, audience and budget, and agree goals upfront so there is something concrete to optimise towards.

    03

    Build And Launch

    We structure campaigns properly, write tested ad copy, configure targeting and set up conversion tracking, so we know what is working from day one.

    04

    Ongoing Optimisation

    Once live, we monitor campaigns daily. Bids, keywords, ads and audiences are adjusted regularly to drive down cost per lead.

    05

    Transparent Reporting

    Monthly reports in plain English, showing leads, conversions and cost per acquisition. You always know what your budget is achieving.

    06

    Scale And Growth

    As results improve, we expand reach across Chester, Cheshire and the wider North West, scaling what is proven and testing new opportunities.

    Want to see how your account would look under this process? Book a free PPC review.

    Why Staunton Rook

    A PPC Agency That Knows Chester

    We are based in Chester. Our team works here, our clients are here, and you get a single point of contact who knows your business and your sector. We work on rolling monthly agreements, because we would rather keep your business by delivering results than by locking you in with paperwork.

    • Consistent, single point of contact
    • Customer and technical liaison
    • Fast, efficient response times
    • Rolling monthly agreements
    • An extension of your team
    • Long-term customer relationships
    • We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
      Wendy MartinMarketing Manager, Redrow
    • Partnering with Staunton Rook transformed our marketing approach, driving remarkable growth for Flat Cap Hotels. Their tailored strategies revamped our digital presence, skyrocketed our brand visibility, and significantly increased direct bookings and revenue.
      A ThompsonFlat Cap Hotels
    • I’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
      P HerridgeSemper Paratus Group
    More Testimonials

    Why Choose An Agency Over Running Google Ads Yourself?

    Running Google Ads yourself is entirely possible. The problem is that Google’s platform is designed to take your budget, not protect it. Here is how the two compare.

    AreaManaged by Staunton RookManaged yourself
    KeywordsNegative keyword lists that stop wasted spend from day oneBroad match picking up irrelevant searches
    LocationsTargeted to the towns and postcodes you actually serveSettings that can show ads well outside your area
    BiddingBid strategies aligned to your marginsAutomated bidding that optimises for Google’s revenue
    TrackingConversion tracking that shows real enquiries and salesDashboards that show clicks, not customers
    ReportingPlain-English reports every monthWorking out the numbers yourself
    Your timeMonitored daily, so you can run your businessEvenings spent learning the interface

    Online courses can teach you the interface. They cannot give you the market knowledge, the testing data, or the time to manage campaigns properly alongside running a business.

    Who We Work With

    For a FREE 1 Hour Consultation Call

    The Google Tools We Run

    Measured Properly From Day One

    Google Ads
    Google Analytics 4
    Google Tag Manager
    Google Search Console

    PPC Chester

    PPC Chester FAQs

    Can’t see your question here? Call us on 01244 323 250 or send us a message.

    PPC (pay per click) is online advertising where you pay only when someone clicks your ad. For Chester businesses, this typically means ads appearing at the top of Google when someone in your target area searches for your service. You set a budget, we target the right searches, and you pay for the clicks you receive.

    Our management fee depends on the size of your account and the number of campaigns. Ad spend sits separately and goes directly to Google, so you are not paying us a markup on media. We can work with budgets from around £500 per month upwards and will give you a clear, fixed management fee before we start.

    Yes. Geo-targeting is one of the most important parts of a well-structured PPC campaign for local businesses. We can target Chester city centre, specific postcodes, or surrounding towns, and expand across Cheshire and the North West as your budget allows.

    Most accounts begin generating clicks and enquiries within days of launch. The first few weeks are a learning period, when we use early data to refine targeting and bids. Most accounts hit their stride within four to eight weeks.

    No. We work on rolling monthly agreements. We would rather keep your account by performing well than by making it difficult to leave.

    Yes. Staunton Rook is a Google Partner agency. Partner status is awarded by Google to agencies that meet its standards for campaign performance, ad spend and certification, and you can view our profile in Google’s Partner directory.

    Yes, and this is the most common starting point. We audit the existing account, identify the issues, agree a plan and restructure from there. You keep ownership of your Google Ads account at all times.

    Make Your Move

    Book A Free PPC Review

    Book a free 30-minute review of your account. An honest assessment, with no obligation.

    For a FREE 1 Hour Consultation Call+44 (0)1244 323 250 Contact Us