Understanding Minera
We started with a deep dive into Minera’s strengths and values and the motivations of their very different target markets.
Minera Roof Trusses
Outsourced Marketing Case Study
A brand refresh and full marketing programme that repositioned a roof truss manufacturer as a top choice in its market.
The Story
Breaking Through In A Crowded Market
This outsourced marketing case study follows Minera Roof Trusses, which had exceptional products and services but struggled to stand out in a highly competitive marketplace, with brand recognition that was outdated and limited.
Working as their outsourced marketing department, we refreshed the brand, then ran a joined-up programme across a new website, SEO, social media, paid advertising, content and offline marketing, so Minera looked consistent everywhere their customers were.
- Client
- Minera Roof Trusses
- Sector
- Construction
- Package
- Outsourced Marketing Department
- Audiences
- Residential and commercial clients
What we deliveredMinera
LiveryVehicle livery that puts the refreshed brand on the road.
WebsiteA new website, optimised for search, at the centre of a targeted online campaign.
BrochureSupporting print that keeps the brand consistent offline.
LeafletsLeaflets for carefully curated offline campaigns.
AdvertisingAdvertising that showcases Minera’s value to the right audiences.
StationeryStationery carrying the refreshed identity.
Promotional giftsBranded gifts that keep Minera front of mind on site.
- 53,500People reached from a single social media campaign
The Brief
Exceptional Products, Outdated Brand
Revamp the marketing strategy and win the market visibility Minera deserved.
A well-established name in construction, Minera needed to break through the noise and connect with two very different groups: residential and commercial clients.
What they needed
- Stand outBreak through a crowded, competitive market.
- Refresh the brandReplace outdated, limited recognition.
- Reach both audiencesResidential and commercial clients alike.
Our Approach
One Team, Every Channel
A comprehensive strategy, delivered as Minera’s own marketing department.
A Brand Refresh
We refreshed the brand and aligned the messaging with Minera’s commitment to quality and innovation.
A Targeted Online Campaign
A new website, SEO, social media engagement and paid advertising, targeted at the right demographics to showcase Minera’s value.
Content That Shows Expertise
Informative blog posts and video demonstrations position Minera as industry experts.
Offline Marketing
Carefully curated offline campaigns and supporting material keep the brand present and consistent across every channel, online and off.
The Results
A Top Choice In The Market
- 53,500People reached from a single social media campaign
What These Results Mean
Minera saw a significant upsurge in enquiries and conversions, with a strong boost in sales and online engagement.
Within months they had rebranded and repositioned themselves as a prominent choice in the roof truss market, earning industry recognition and reinforcing their reputation as an industry leader.
What Changed
- More enquiries. A significant upsurge in enquiries and conversions.
- Vibrant social channels. An engaged audience and valuable word-of-mouth referrals.
- Repositioned. A prominent choice in the roof truss market within months.
- Recognised. Industry recognition that reinforces their reputation.
The Package Behind It
Built On Our Outsourced Marketing Department
A complete marketing package consisting of a highly experienced full marketing department including a design studio at your fingertips.
£1,995a month
What Minera got
- Brand refresh and messaging
- Website and SEO
- Social media and paid advertising
- Blog and video content
- Offline campaigns and print
- Livery, advertising and promotional gifts
PackageOutsourced Marketing DepartmentWhat We Delivered
An Extension Of The Team
Minera got a full marketing department that felt like part of their business. Here is what changed.
- Brand refresh
- Website and SEO
- Social media and paid ads
- Blog and video content
- Offline campaigns
- Livery and promotional items
Staunton Rook quickly integrated themselves within our business so they felt like an extension of the team rather than an outsourced resource. We are extremely impressed with the levels of creativity, communication, service and professionalism that they delivered.
Marc JonesFinance Director, Minera Roof TrussesI’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
Phil HerridgeManaging Director, Semper Paratus GroupWe have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
Wendy MartinMarketing Manager, Redrow
Before And After
Where Minera started, and where the programme took them.
| Area | After | Before |
|---|---|---|
| Brand | A refreshed brand built on quality and innovation | Outdated, limited brand recognition |
| Visibility | A prominent choice in the roof truss market | Struggling to stand out |
| Enquiries | A significant upsurge in enquiries and conversions | Exceptional products, not enough attention |
| Consistency | One brand across digital and offline channels | An inconsistent presence |
| Team | An extension of their own team | An outsourced resource |
The 53,500 figure is from the live Case Studies page.
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