Redrow

Annual Report Design Case Study

Over 15 consecutive years designing and delivering Redrow’s annual reports, in print and online.

The Story

A 15-Year Creative Partnership

We have worked alongside Redrow, one of the UK’s leading housebuilders, on their annual report design for over 15 consecutive years.

Each year we craft a report that communicates financial performance and tells a wider story of growth, innovation and commitment to quality, from first concepts to print-ready production. That consistency has helped Redrow keep a polished corporate identity with investors, shareholders and stakeholders.

Client
Redrow plc
Sector
Housebuilding
Partnership
Working together since 1998
Services
Report design, data visualisation and print management
What we deliverRedrow
Redrow annual report 2021 cover designRedrow 2021 half-yearly report coversA Redrow annual report being checked on pressRedrow homes on a new housing development

Annual reportA creative concept for each edition that brings the year’s story to life in print and online.

Half-year reportsConsistent design across the reporting calendar, built on Redrow’s brand guidelines.

Press checksWe manage proofing, approvals and press checks so every report is on-brand, on time and press-ready.

Art directionImagery sourcing and art direction that puts Redrow’s homes at the heart of the report.

  • 15+Consecutive years of annual reports
  • 1998Working together since

The Brief

More Than A Regulatory Requirement

Each annual report is a brand storytelling opportunity, not just a regulatory requirement.

Every edition has to reflect Redrow’s evolving business strategy, visual identity and corporate values, while supporting their commitment to transparent reporting and investor confidence.

What they needed

  • Investor confidenceClear, transparent reporting that meets regulatory standards.
  • Brand consistencyA design that evolves with Redrow’s corporate identity.
  • Clarity for complex dataFinancials, KPIs and sustainability made easy to follow.

Our Approach

Our Strategic Design Approach

A structured, collaborative process that has delivered over 15 consecutive years of high-quality annual reports.

01

In-Depth Planning And Creative Development

We start every report with Redrow’s internal communications team, understanding the year’s priorities, highlights and visual direction, then turn it into a creative concept for print and online.

  • Content planning workshops for structure and page flow
  • Custom templates built to Redrow’s brand guidelines
  • Clear data visualisation for financials, KPIs and sustainability
  • Imagery sourcing and art direction
  • Stakeholder review cycles for accuracy and compliance
02

Full Redesigns As The Brand Evolves

As Redrow’s brand has evolved, so has the report. We have rebuilt and refreshed the design several times to reflect new brand guidelines, digital-friendly formats and clearer presentation of complex information.

  • Design refreshed to match Redrow’s updated branding and tone
  • Stronger visual hierarchy for complex data
  • A modular layout that works in print and digital
  • Accessibility built in across formats
03

Seamless Delivery And Print Management

Reliability and precision are critical. We manage everything from design handover to print production, coordinating proofs, approvals and press checks year after year.

  • Print-ready files with exacting colour, type and resolution
  • Close collaboration with printers on large runs
  • Review rounds built in for efficient sign-off
  • PDF, interactive and online versions

The Results

Trusted Year After Year

  • 15+Consecutive years designing Redrow’s annual reports
  • 1998The year we started working with Redrow

What These Results Mean

Through consistent delivery and deep brand understanding, we have helped Redrow keep a professional, polished corporate identity year after year.

That reinforces trust, ensures clarity and lifts how their performance is presented to investors and stakeholders.

What We Delivered

A Partner For The Long Term

Annual reports leave no room for error. Redrow have trusted us with theirs for more than 15 years.

  • Content planning workshops
  • Templates built to brand guidelines
  • Data visualisation for financials and KPIs
  • Imagery sourcing and art direction
  • Print management and press checks
  • PDF, interactive and online versions
  • We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.
    Wendy MartinMarketing Director, Redrow plc
  • Staunton Rook have been instrumental in elevating the Flat Cap Hotels brand. From strategic marketing advice to beautiful creative execution across digital and print, their team has consistently delivered with professionalism, flair, and a deep understanding of the hospitality sector. They’ve helped us tell our story in a way that truly resonates with our guests.
    Dominic HeywoodFlat Cap Hotels
  • I’ve worked with a lot of marketing agencies over the years and Staunton Rook are by far the best, and are now a critical extension of my business as opposed to just being ‘someone’ in the supply chain! More importantly, they are super simple to work with and will create a package to suit your budgets.
    Phil HerridgeManaging Director, Semper Paratus Group

Make Your Move

Planning Your Next Report?

Book a free one-hour consultation and we will talk you through how we plan, design and deliver annual reports.