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Read the latest marketing news from Staunton Rook and the wider industry.
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Marketing News And Insights
Practical marketing advice, client stories and agency news from our Chester team. Filter by topic, or search all 125 articles.
Latest · Marketing StrategyWhy Is Everyone Early for Black Friday This Year?
Black Friday is on 27 November, but the sales started weeks ago. Why everyone is early, and six Black Friday strategies that work without a race to the bottom.
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Your Marketing Message Might Be Perfect. Here’s Why It Still Isn’t Working.
A hotel group we work with had spent the best part of twelve months developing a strong provenance story around its food. Where ingredients came from, the local suppliers behind the menu and the long-standing relationships that supported it.
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Why Direct Mail Works Better Now Than It Did Ten Years Ago
Walk into most marketing meetings and suggest a direct mail campaign and you’ll get a look. Not a hostile one, just the particular expression that says “we tried that in 2008”. The assumption is that physical mail is a relic, something that belongs in the same drawer as fax machines and Yellow Pages ads.
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Hospitality Marketing Strategy: Why the Channel Is Never the Problem
A social post, email newsletter or Google Ad are all a delivery mechanism. The channels have never been cheaper or more accessible, and every business is using them.
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What AI Has Actually Done to Google and Meta Ads
There’s a version of this article that opens with a breathless declaration about how everything has changed and nothing will ever be the same. You’ve read that one already, probably several times, from several different agencies. This isn’t that.
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Google Has Changed Search Forever. Here Is What Your Business Needs to Do About It
If you have noticed your website traffic behaving differently this year, you are not imagining it. Something significant has happened to Google search, and most businesses have not caught up with it yet.
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Is Email Marketing Still Worth Doing?
In a digital world now dominated by social media, paid advertising, artificial intelligence and constantly changing algorithms, it is understandable that some businesses question whether email is still worth their time.
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How Much Does Annual Report Design Cost? (UK Pricing Guide)
If you have searched how much to charge for annual report design or you are trying to budget for one as a business, you have probably noticed there is no straight answer sitting on Google.
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What Does a Marketing Agency Actually Do? Every Service Explained
You’ve Got a Business to Run. So What Does a Marketing Agency Handle? Business owners know they need marketing. But the picture gets blurry fast when it comes to working with an agency. Fair questions that come to mind before making any move: What are you paying for? Or what do they do day to
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Why Professionally Designed Commercial Materials Matter More Than Ever
Brochures, reports, presentations, proposals, social posts, websites, pitch decks and PDFs are being created faster than ever before. AI has made it incredibly easy for businesses to produce something that looks passable at first glance.
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Why Large Ecommerce Websites Need More Than Just Great Design
When people think about ecommerce website design, they often focus on aesthetics. They think about colours, imagery, branding and how modern a website looks. Whilst visual design certainly matters, it is rarely the reason an ecommerce website succeeds or fails.
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How to look like a premium brand without a premium budget
In 1984, Apple spent $900,000 making a single TV ad. They ran it once. It became one of the most talked-about pieces of advertising in history. But here is the thing most people miss: the money was never the point.
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How to Use Calls to Action to Drive More Website Conversions
You can have the best-looking website in your industry. Fast load times, beautiful photography, five-star reviews plastered across every page. And still watch potential customers drift off to a competitor, or disappear back to a third-party booking platform, without ever taking the action you actually wanted them to take.
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